Serena Williams, Tobey Maguire, and Salma Hayek Tapped to Host Frieze Art Fair in L.A.

The organizers of the inaugural Frieze Los Angeles announced the members of its star-studded host committee and the list of galleries participating in the contemporary art fair.

Among the host committee members are Hollywood celebrities Tobey Maguire, Salma Hayek Pinault, and Serena Williams. The group also features prominent entertainment industry figures like Paramount CEO Jim Gianopulos; United Talent Agency’s Jim Berkus; film producer Brian Grazer; Gersh Agency’s David Gersh; eOne’s Mark Gordon; producers Maria Arena Bell and William Bell; Guess and Marciano Art Foundation cofounder Maurice Marciano; Michael Ovitz, together with shoe magnate Tamara Mellon; Gelila Assefa Puck; and philanthropist Nicolas Berggruen.

“The intention was to form a community around the fair with a combination of people who let me know how excited they were and who are actively involved in the contemporary art and the philanthropic landscape of L.A.,” Bettina Korek, the executive director of the fair, told Laura van Straaten, who had the story for The Hollywood Reporter.

The first Frieze L.A. will take place at Paramount Pictures studios. Photo: Paramount Pictures

From the art industry, the committee includes Hammer Museum director Ann Philbin and her wife, Natural History Museum of Los Angeles’s Cynthia Wornham; The Museum of Contemporary Art’s new director, Klaus Biesenbach; LACMA director Michael Govan and wife Katherine Ross; and collectors and museum founders Maja Hoffman, Eugenio López, Dasha Zhukova, Beth Rudin DeWoody, and Edythe and Eli Broad.

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The fair will have nearly 70 exhibitors, a large portion of which will be L.A. galleries like David Kordansky, LA Louver, Regen Projects, The Box, Blum & Poe, Mark Selwyn Fine Art, and Night Gallery. Also on the list are major galleries like Gagosian, Sprueth Magers, Hauser & Wirth, Matthew Marks, and Tanya Bonakder.

“It’s a thoughtful and strategic move to bring this world-class fair to Los Angeles,” David Kordansky told THR. “There are a number of L.A. collectors who are not able to travel to collect or to frequent the schedule of art fairs globally due to their work schedule in TV and film in particular. This will be an opportunity to engage these individuals, and these collectors, in their own backyard.”

Frieze L.A. will take place February 14–17, 2019, at Paramount Pictures studios.