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Dries Van Noten Opens His First U.S. Boutique in Los Angeles

The location's two art-filled buildings will host an interactive installation by Gagosian artist Piero Golia through March 11

By Jacqueline Terrebonne
Dries Van Noten store exterior with greenery and a yellow billboard announcing Los Angeles opening in October 2022.
Dries Van Noten’s first US location is set on La Cienega Boulevard in Los Angeles. Photo: Jim Mangan, Courtesy of Dries Van Noten

A master of color, pattern, and fabric, Belgian designer Dries Van Noten has opened his first stand-alone U.S. location. Those who have set foot in his boutiques in Antwerp and Paris are familiar with his city-inspired interiors and fabulous florals, and the 8,500-square-foot Los Angeles outpost is no exception. 

Modern interior with yellow sofa, grand piano, and colorful wall art in a well-lit room.
Dries Van Noten’s new Los Angeles boutique combines new and archival fashion and art installations. Photo: Jim Mangan, Courtesy of Dries Van Noten

Van Noten has ingeniously made use of the site’s two separate buildings by displaying fashion—including a selection of archival pieces—on two floors in the Big House and a rotating schedule of exhibitions of artists and artisans in the Little House. Throughout both are other creative elements such as furnishings designed by Johan Viladrich, who is known for his zero-waste creations that repurpose existing materials which are grafted onto existing pieces. Also on view are translucent photos by Japanese floral artist Azuma Makoto that are transposed onto windowpanes, and wall murals by L.A. talents Jan Gatewood and Adam Tullie. 

Luxury boutique interior with a golden display counter and a clothing rack holding elegant garments in a dimly lit setting.
A striking view of the new boutique. Photo: Gareth Kantner, Courtesy of Dries Van Noten

Following the space’s opening exhibitions featuring ceramics by Ann Demeulemeester-Serax and a presentation of carpets by the Swiss textile designer and artist Christoph Hefti, Van Noten is hosting Piero Golia’s work The Dog and the Drop, on view through March 11. The interactive installation by the Naples, Italy-born, Los Angeles-based artist combines a life-like animatronic pup whose gaze follows a water droplet as it slowly falls from above. Additionally, the designer is offering a limited-edition hooded sweatshirt, created in conjunction with the artist, to commemorate the art installation.

See more of the art-filled Los Angeles boutique below. 

Dog sitting under spotlight on dark stage, looking towards a single white bucket placed on the floor.
Piero Golia’s The Dog and the Drop (2013) is on view at Dries Van Noten’s new Los Angeles boutique through March 11. Photo: Joshua White
Fashion boutique interior with colorful clothing, yellow display case, and photo-collaged walls.
Photo: Jeff Forney, Courtesy of Dries Van Noten
clothing store interior with colorful garments displayed on racks and artwork on walls
Photo: Jim Mangan, Courtesy of Dries Van Noten
Modern showroom with yellow couch, abstract painting, black decor blocks, wall shelves with bags, and sunglasses display.
Photo: Jeff Forney, Courtesy of Dries Van Noten
Interior of a fashion boutique with colorful, patterned clothing on racks and a sleek bench in the center.
Photo: Jeff Forney, Courtesy of Dries Van Noten
Clothing store interior with racks of colorful apparel and a portrait on the back wall.
Photo: Jim Mangan, Courtesy of Dries Van Noten
Modern living room with black sofa, yellow chair, artistic decor, and studio lighting.
Photo: Jim Mangan, Courtesy of Dries Van Noten

A version of this article first appeared in print in our 2021 Spring issue. Subscribe to the magazine.