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Creative Minds

Creative Mind: Peter Do

After making his New York Fashion Week debut, the fast-rising designer is charting a new direction for the industry

By Lucy Rees
A fashion runway featuring models in elegant, modern outfits under dramatic lighting at a fashion show.
Pieces from Peter Do’s fall/winter 2022 collection. Photo: COURTESY OF PETER DO

Peter Do is on a mission to create a new direction for the future of fashion. Born in Biên Hòa, Vietnam, Do studied at the Fashion Institute of Technology in New York and won the inaugural LVMH Graduate Prize in 2014. He learned the craft working at Celine under the queen of tailoring, Phoebe Philo, and then at Derek Lam before launching his namesake luxury label in 2018 alongside four industry friends he met online. The manifesto? The firm would operate as a collective, drawing on the diverse skills of the team. The company is now one of the most closely watched budding New York brands, worn by Beyoncé, Solange Knowles, and Zendaya. In March 2020, Do was shortlisted for the prestigious LVMH Prize and in November 2021, nominated for the CFDA Womenswear Designer of the Year Award. 

Person wearing a black cap and high-neck sweater, viewed from behind, with a visible ear piercing.
Peter Do. Photo: COURTESY OF PETER DO

Signature Aesthetic: “We have a youthful approach to design with a strong foundation of razor-sharp tailoring, architectural construction, and honest textiles,” Do says. “Through a process of reduction, every detail is tested and refined to adapt to the complexities of everyday life.” 

Model wearing a long gray coat and pants on a fashion runway.
A look from his fall/winter 2022 collection. Photo: COURTESY OF PETER DO
Model wearing a white blouse and long black skirt with a wide belt on a minimalist white background.
A look from his fall/winter 2022 collection. Photo: COURTESY OF PETER DO

“We have a youthful approach to design with a strong foundation of razor-sharp tailoring, architectural construction, and honest textiles”

Peter Do

Models walking on a reflective runway in stylish, avant-garde fashion with a warm, orange-toned background.
A look from his fall/winter 2022 collection. Photo: COURTESY OF PETER DO

High Note: Spring/summer 2022 was the brand’s debut runway show. “It was so personal and such an emotional collection for me and my team,” says Do. His presentation notes further explain: “As immigrants and children of immigrants, New York City is where we’ve made our house and home. Each look is built of pieces that comprise a collective memory of where we’re from, where we’re going, what we would like to share now.” 

Models walking on an outdoor runway with city skyline in the background.
Peter Do’s spring/summer 2022 runway presentation. Photo: COURTESY OF PETER DO
Person wearing a stylish satin outfit with a trench coat and pleated skirt at an outdoor event by the water.
A look from his spring/summer 2022 collection. Photo: COURTESY OF PETER DO

A version of this article first appeared in print in our 2022 Spring Issue under the headline “Creative Minds.” Subscribe to the magazine.