Basic.Space Brings Its Curated Shopping Experience to London

Jesse Lee has global ambitions for Basic.Space, the online marketplace and owner of Design Miami that, over the past two years, has launched a series of “IRL-to-URL” shopping events in Los Angeles and New York. The concept grew from Design Miami’s ongoing evolution beyond the traditional booth-and-grid fair format, which has recently brought collectible design into rarefied settings such as the gilded L’Hôtel de Maisons in Paris and a string of storied Hollywood Hills residences. Strong turnouts at the shopping events in Los Angeles and New York confirmed the appetite for Basic.Space’s blend of design, art, fashion, and commerce, prompting Lee to consider where the event should land next.

London emerged as the clear choice. The city has captivated Lee since his college years, when he viewed it as one of the world’s most influential cultural capitals. What continues to draw him back is its distinctive mix of ambition and creative freedom. “I’ve always been drawn to the juxtaposition of being the establishment in many ways,” Lee tells Galerie. “Yet it also celebrates a certain subversive attitude that allows and encourages creativity to flourish.” As plans for a London edition began to crystallize, an opportunity arrived unexpectedly. During the New York event last fall, the team at Selfridges reached out about a potential collaboration. The timing proved fortuitous: Lee had already begun considering London as the event’s next destination.

Now, Basic.Space has officially landed in the British capital’s former Old Selfridges Hotel. The event’s core premise remains intact: a curated mix of design, art, fashion, and commerce geared toward a rising generation of collectors. This time, however, the roster leans heavily on London’s creative community, bringing together emerging talents and established names from across the city and beyond. The programming also draws inspiration from its setting, a vast industrial landmark just off Oxford Street. “The raw, Brutalist space provides a perfect backdrop for the energy and atmosphere we want to create,” says Lee, who shaped the program with creative director Juliana Salazar. Influenced by Britain’s long history of underground culture, this edition places particular emphasis on sound alongside offerings in design, art, and fashion.

The industrial backdrop also provides a compelling stage for the event’s London contingent. Platform, the e-commerce destination for art and artist collaborations, which Basic.Space acquired in 2025, will present a curated showcase of London-based galleries such as Nicoletti and Albion Jeune as well as works by artists actively working in the city. The emphasis on sound extends to Telepathic Instruments, the music technology company founded by Tame Impala’s Kevin Parker and collaborators, which has installed its Flower Shop and a limited edition transparent version of its Orchids chord-generating synthesizer. 

Elsewhere, standouts include production designer Jabez Bartlett, who is solidifying his furniture debut with a towering, lantern-like piece wrapped in a translucent membrane that fades from amber to charcoal. Completedworks, the jewelry and design studio founded by Anna Jewsbury, is presenting an assortment of furniture and sculptural works including a silver console and stool, recycled glass vessels with crystalline surfaces, and a bronze chair paired with a matching footstool. Samuel Ross, meanwhile, contributed a pair of raw steel seating pieces that plumb Britain’s complex relationship with multiculturalism through stark geometric silhouettes. Nearby, Faye Toogood is showing Crease, her latest collection for Meritalia, which reimagines the upholstered armchair as if a garment had been turned inside out. 

The breadth of the lineup is striking, particularly because it doesn’t hinge on marquee names. “While we have some familiar names, we’re mostly showcasing and celebrating who we think are the next wave of super talented creatives and curators shaping culture,” Lee explains. Instead, the event shines a spotlight on a younger cohort of designers and artists, among them Lewis Kemmenoe, Jobe Burns, Illya Goldman Gubin, Nick Thomm, Roham Shamekh, Marcin Rusak, Nara Lee, EJR Barnes, and Boldizar Senteski. Several appear in a presentation curated by Marquel Williams, who brings together works by Kemmenoe, Lee, Rusak, and others in a dialogue between emerging and established voices.

As in previous editions, every piece on view is available for purchase both in person and through the Basic.Space app, which offers an AI-powered personalized feed, exclusive event access, and tailored marketplace recommendations. The event will remain open only through Sunday, June 14—a deliberately compressed schedule that concentrates the energy into a single weekend. For Lee, London represents the clearest indication yet of where Basic.Space is headed: beyond the traditional fair model and into a global network of events that connect collectors with the next cohort of creative talents. 

Basic.Space will be on view at the Old Selfridges Hotel (1 Orchard Street, London) until Sunday, June 14.