Kim Kardashian’s SKIMS Opens a Sculptural UK Flagship
A massive Vanessa Beecroft artwork welcomes visitors into the refined Rafael de Cárdenas-designed space
Shapewear mogul Kim Kardashian has opened the doors to the first SKIMS flagship location in the U.K. Located on London’s Regent Street, the 12,000-square-foot space conjured by Rafael de Cárdenas Ltd. leans into the brand’s design language with nude hues and sculptural touches throughout, including a massive Vanessa Beecroft piece that welcomes visitors into the store.
“London has always been one of the most inspiring fashion cities in the world to me, so opening our first UK flagship on Regent Street feels especially exciting,” says Kim Kardashian, SKIMS CEO and co-founder. “I’m so proud of the space we’ve created and can’t wait for our customers to experience it.”
The open floor plan is accentuated with curved forms and tactile materials to create the ultimate shopping experience. Inside, visitors can peruse signature collections, seasonal launches, NikeSKIMS, and the latest collaborations.
“Our flagship stores play an important role in how customers experience SKIMS beyond the product,” says Jens Grede, SKIMS CEO and co-founder. “Opening on Regent Street is a significant milestone for the brand and reflects our continued investment in creating immersive retail destinations in the world’s leading shopping cities.”
The opening marks the third flagship location for SKIMS, which has outposts in New York City and West Hollywood.