Interior of the Victoria Beckham flagship store.
Photo: Luke Wright

London’s Top Decorator Transforms Victoria Beckham’s Beautiful Mayfair Store

Rose Uniacke's stunning selections for the flagship location create an immersive experience that feels sophisticated and exciting

Visitors to Victoria Beckham’s Mayfair store know what to expect. Rails of silky blouses and dresses; big sunglasses; shoes with vertiginous skinny heels (even the loafers have a platform and a 6cm spike here). But last week, they suddenly got a lot more. The entire interior had gone green, everything from the soaring walls to the 5m high Christmas trees.

The total transformation has been brought to the interior by Rose Uniacke—London’s most discreet and sought after interior designer. The results will be on show until early January. Apart from the seasonal pine trees, threaded with minimal strings of silvery lights, Uniacke has lent a stunning selection of antique and vintage pieces from her own collection. They include an ancient Southern Italian vase, decorated with terracotta figures, from 4BC, and a unique Gio Ponti desk. “It’s like working in an art gallery,” whispered an awe-struck assistant. And indeed, everything is for sale.

Victoria Beckham store on Dover Street.

Rose Uniacke transformed the store. Photo: Luke White

The pair are already well-acquainted: Beckham had Uniacke design her spacious Holland Park home in the mid-2010s, a project originally started by Kelly Hoppen. This re-match suggests it was a success. “She has long been someone I admire, and find inspiring” confirms Beckham. “I really respect her taste and her knowledge of antiques. There is no one I would trust with interiors like Rose.”

Beckham showed impressive architectural ambition when she opened the store 10 years ago, commissioning the Iranian/British architect Farshid Moussavi to create its interior. (Moussavi is currently working on the landmark Ismaili Centre in Houston.) A decade on, Moussavi’s cavernous design is still in place, with its coffered concrete ceilings, polished bronze zig-zag hanging rails and sweeping concrete stairs. It has been lovingly cared for and remains one of the finest stores in London.

Victoria Beckham flagship store

The interior is painted in Uniacke's color called Thyme. Photo: Luke Wright

Interior of Victoria Beckham flagship store.

Photo: Luke Wright

Uniacke’s contribution has simply upped the ante. She has painted the whole interior in her own-brand paint, made from vegetable resins and ecological minerals. Called Thyme, Uniacke describes it as: “A rich verdant green, with a hint of sunlight.” One wall is curtained in a heavy, richly textured linen, also a Uniacke production, in an earthy grey/brown. “I wanted to create an immersive experience that is both uplifting and exciting and I hope the shop feels sophisticated and sumptuous,” she says.

Victoria Beckham flagship store.

The color palette is reflected in the fashion. Photo: Luke Wright

Dotted throughout the space, shoppers will find British artist Peter Collingwood’s microgauze hangings—geometric textile works in linen and stainless steel thread—placed between evening dresses in chartreuse and rust; or catch their own reflection in an 18th century Swedish mirror with a deep blue glass frame at the top of the stairs. On the lower floor is the long wooden sofa, designed in the 1920s for a Swedish ski-ing lodge that Uniacke showed in October at PAD in London. Next to it is a luscious green-glazed vase from 1920s France. “She has not only placed every piece of art and antique meaningfully, but also considered how our pieces would work in the space. She’s identified the color palettes, and adjusted the lighting,” says Beckham. While Uniacke says that she “wanted the visitor to move through the shop in the same way they might move through their own house.” Mission clearly accomplished.

Victoria Beckham is at 36 Dover Street, London.

See more images below: 

An 18th century Swedish mirror at the Victoria Beckham flagship store.

An 18th century Swedish mirror. Photo: Luke Wright

Interior of Victoria Beckham flagship store in London.

Uniacke said she wanted visitors to move through the store as they do a home. Photo: Luke Wright

British artist Peter Collingwood’s microgauze hangings

British artist Peter Collingwood’s microgauze hangings. Photo: Luke Wright

Uniacke also adjusted the lighting to highlight her selections.

Uniacke also adjusted the lighting to highlight her selections. Photo: Luke Wright

Interior of Victoria Beckham's London flagship.

An ancient Southern Italian vase, decorated with terracotta figures, from 4BC, and a unique Gio Ponti desk. Photo: Luke Wright

Interior of Victoria Beckham store

Interior of Victoria Beckham store. Photo: Luke Wright

Interior of Victoria Beckham flagship store.

Farshid Moussavi's sweeping concrete stairs. Photo: Luke Wright

Cover: Interior of the Victoria Beckham flagship store.
Photo: Luke Wright

Newsletter

Sign up to receive the best in art, design, and culture from Galerie

Thank You
Your first newsletter will arrive shortly.