The Brands and Sponsors Behind the U.S. Open, from Moët to Rolex
From fun and fizzy fashion to courtside tasty treats, these partnerships are pulling out all the stops
While millions tune in each late summer to watch the world’s best compete in the U.S. Open in Queens, plenty more will venture to the USTA Billie Jean King National Tennis Center to take in more than just sport. From new fashion ventures and culinary treats to transportation innovation, here is a guide to the official sponsors and brand collaborations behind the U.S. Open
1. Moët & Chandon Quenches Thirst for Elegance as Official Champagne of U.S. Open
Tennis fans with a penchant for bubbles will be delighted to hear Moët & Chandon was tapped as this year’s official champagne of the U.S. Open. To keep things popping, not only will the beloved champagne House offer its iconic beverage at several locations throughout the U.S. Open grounds, but also at The Moët & Chandon Clubhouse bar, which will be opened to all tournament attendees and Courtside Premier ticket holders. To add a touch of exclusivity, tournament-goers will have the chance to experience limited-edition offerings, as well as take home The Moët & Chandon x U.S. Open Golden Goblet with select purchases.
“We are excited to partner with the USTA and U.S. Open as the official champagne of this iconic event,” says Sibylle Scherer, President and CEO of the House. “At Moët & Chandon, we have a longstanding history of being at the forefront of leading moments in sports, to inspire and celebrate athletes and their teams with our love for excellence, elevating experiences worth sharing, just like the U.S. Open.”
2. Ralph Lauren Nets Another Win With Bold Twist on Classic U.S. Open Looks
Ralph Lauren is back as the official outfitter of the U.S. Open, featuring iconic styles and silhouettes including polo shirts, varsity jackets, cable knits, and bold graphic tees—a testament to timeless classics. For this year’s tournament, on-court officials will don Ralph Lauren apparel, while ball crew members will be decked out in bold hues of blue, green, orange, and yellow, and graphic color blocking reflecting what the iconic fashion label calls the “electric atmosphere” of New York and the tournament. Items from the collection will also be available for fans to purchase in sizes for men, women, and children.
3. Van Leeuwen Keeps U.S. Open Fans Cool with Special Ice Cream Flavor
Tennis fans looking to keep their cool will be delighted to find Van Leeuwen’s exclusive new U.S. Open flavor, “Honeycomb Fudge Slam.” The unique combination features honeycomb-flavored ice cream with swirls of chocolate fudge. Those in need of a refreshing treat can find their scoops in the Food Village, Armstrong Stadium, and Court 17.
4. Rolex Proves a Timeless Staple of the U.S. Open Festivities
Rolex became the Official Timekeeper of the U.S. Open in 2018, and counts defending champion Coco Gauff as one of its official Testimonees. Gauff—who joined the watchmaker in 2019—is among some of the most distinguished tennis greats to partner with the brand. Included in the line-up of official Testimonees is 18-time Grand Slam singles champion Chris Evert, Björn Borg, who won five consecutive Wimbledon singles crowns, and Swiss champion Roger Federer, the first man to win 20 Grand Slam singles titles. “I always look forward to playing at the U.S. Open, and I think the experience of playing on Arthur Ashe helped me win last year. I’m used to all the sounds, and the crowd’s energy is definitely important for me—it pushes me through some of the tough matches. I’ve been with Rolex since I was 15, and for them to have believed in me from such a young age is incredible.”
5. Heineken 0.0 and Serena Williams Recreate Her Past Tournament Heroics
Heineken 0.0 and Serena Williams have partnered to introduce Second Serve Tickets, which revive tickets from any of the tennis superstar’s past U.S. Open tournaments for a chance at a seat in the exclusive Heineken Suite at Arthur Ashe Stadium. To enter, fans must submit a photo of their old ticket stub along with a personal memory from the match. “Looking back at my career, some of my favorite memories happened on the courts at the U.S. Open,” says Williams, a Heineken 0.0 global ambassador. “Reflecting on those moments this year has reminded me what made those wins truly unforgettable: the energy of the fans cheering me on from the stands.”