10 U.S. Open Collaborators That Aced This Year’s Tournament
For many spectators, the annual tournament is just as much about the exciting atmosphere surrounding Arthur Ashe Stadium as it is about the backhands and drop shots taking place inside
The U.S. Open is underway and with it comes a fresh lineup of not-to-be missed pop-ups and collaborations at the USTA Billie Jean King National Tennis Center and beyond. For many spectators, the annual tournament is just as much about the exciting atmosphere surrounding Arthur Ashe Stadium as it is about the backhands and drop shots taking place inside. From swanky Manhattan hotel packages to Champagne sponsorships with spirited refreshments, here is a look at this year’s best offerings.
1. Moët & Chandon Reopens Clubhouse Bar at Arthur Ashe Stadium
Returning for the second year as the official Champagne sponsor of the U.S. Open, Moët & Chandon is toasting victory this year with a fresh new twist. Attendees can cool down with the Moët & Chandon Ice Mimosa—which pairs the house’s Ice Impérial with fresh orange juice served over ice. If ordered inside the Moët & Chandon Clubhouse Bar, the refreshing cocktail—or any classic Moët & Chandon pour—will be served in a limited-edition U.S. Open x Moët & Chandon goblet. Attendees will also have the opportunity to write a postcard to be sent to a loved one from the clubhouse to commemorate the moment.
2. The Mark Hotel Brings U.S. Open Energy to Upper East Side with Exclusive Stay Package
What better way to be a part of the action than to eat, sleep, drink, and play like the pros? The Mark Hotel, located on New York City’s Upper East Side, is offering tennis fans an experience of that caliber, with a courtside-inspired package featuring exclusive U.S. Open tickets, essentials for the matches, and breakfast for two by renowned chef Jean-Georges. Up at the penthouse, for the first time ever the rooftop terrace has been transformed into a private mini tennis court that overlooks Central Park. In The Mark Clam Bar, Caviar Kaspia, and The Mark Bar and Restaurant, guests can sip on the hotel’s own spin on the Honey Deuce. Fans can stop in to shop exclusive tennis gear at Le Shop, and grab a tennis-themed sweet treat at The Mark Haute Dog Cart before heading out to catch the matches.
3. Tiffany & Co. Reimagines Immersive Pop-Up at Fountain Plaza Featuring Bespoke Tennis Racket
Back for its third year, Tiffany & Co. has announced exciting additions to it’s innovative pop-up, including a one-of-a-kind HardWear by Tiffany tennis racket that features nearly 5 total carats of diamonds on the front. The racket is paired with a 24k gold vermeil tennis ball set with nearly 7 carats of diamonds tracing the seams, dazzling guests who can also view the Men’s and Women’s Singles Championship trophies up close. Guests can also check out the exclusive Tiffany & Co. & Meta AI experience that gives fans a chance to play out their fantasy match as some of tennis’s biggest stars.
4. LALO Clubhouse Hosts Tennis Stars and Enthusiasts at Thompson Central Park
It was a celebration of tennis, tequila, and style at “First Serve,” hosted by LALO Tequila in partnership with IMG Tennis at Parker’s at Thompson Central Park. The event marked the opening of LALO Clubhouse, which will remain at Thompson Central Park until September 7. Notable guests included 2025 Wimbledon finalist Amanda Anisimova, 2025 Australian Open winner Madison Keys, Danish star Holger Rune, and more. Anisimova and Keys also debuted their custom clubhouse cocktails which were served alongside festive games of ping pong and a custom martini-and-caviar station. “Tennis has a way of bringing people together, just like a great tequila. Both are best when shared,” says Eduardo “Lalo” González, co-founder of LALO Tequila. “Partnering with some of the world’s best tennis players lets us share that spirit on and off the court.”
5. Ralph Lauren Celebrates Two Decades of Spectator Style
Ralph Lauren returns this year with bold hues to mark its 20th year as the official outfitter of U.S. Open Tennis Championships. Charged with dressing 215 on-court officials including chair umpires, line umpires, 400 ball crew members, the fashion icon opted for blue, green, orange, and yellow with graphic color blocking, meant to reflect the electric energy of the tournament and New York City. In addition to the uniform, the official collection includes fashionable apparel and accessories including sporty varsity jackets, cable knits, bold graphic tees, sunglasses, hats, and more. Fans can also opt for a customized piece offered at the stadium and online.
6. Aman New York Offers Exquisite “Season of Champions” Stay
Billed as a grand slam of luxury hospitality, Aman New York is offering guests a tailored two-night stay with add-on experiences including premium access to U.S. Open matches, ground transportation to and from the USTA Billie Jean King National Tennis Center, and exclusive gift from the Aman Essentials Tennis Club collection, and more. At the flagship Aman Spa New York, fans can indulge in the Detox Program curated by Novak Djokovic, and the Strength and Recovery treatment by Maria Sharapova. The packages are being offered through September 7.
7. Rolex Returns as Timeless Staple of U.S. Open Festivities
Since 2018, Rolex has been recognized as the Official Timekeeper of the U.S. Open tournament, counting many champions on its roster of Testimonees, including 2024 Men’s winner Jannik Skinner, who bested fellow Testimonee and home crowd favorite Taylor Fritz. “I get really excited when I see I’m scheduled to play a night match,” says Fritz. “You just know that the crowd has stayed late wanting to see a performance and there’s no other atmosphere quite like it – especially at the U.S. Open and on Arthur Ashe. It’s something that you can really get pumped for, and even more so being an American, as night tennis is such a big part of the history of the tournament.”
8. Grey Goose Opens “Last Serve Bar” at Grand Central Terminal
Grey Goose is serving fans beyond the court this year, as it opens “Last Serve Bar” at Grand Central, giving tennis enthusiasts one last chance to sip a Honey Deuce before the trek home. To kick things off in a celebratory spirit, the brand announced that tennis star Francis Tiafoe would return as a partner, bringing his cheerful style and inspiring presence to the collaboration. “The feeling at the U.S. Open is electric—the crowds, the passion, the style,” says Tiafoe. “It’s an energy unlike any other Grand Slams tournament and one that could only come from New York City, and I’m excited to keep it going with Grey Goose again this year,” said Frances Tiafoe. “The Grey Goose Honey Deuce cocktail has become a symbol of that joyful spirit. It’s part of the culture, the look, and the celebration of the tournament.”
9. COQODAQ Fuels Tennis Fans with Fried Chicken Sandwich and Caviar-Topped Nuggets
The infamous orange boxes that made waves at the U.S. Open last year are back, as COQODAQ expands its presence at the tournament with an all-new “CQDQ” food stall in the Food Village in addition to the original COQODAQ experience at the Club Level of Arthur Ashe. Simon Kim’s signature chicken nuggets are being served alongside several new additions including a “Gangnam style” crispy chicken sandwich, and several more off-menu surprises.
10. Dobel Tequila Invites Fans for “Drinks on Us” with Tennis Star Aryna Sabalenka
Tennis champion Aryna Sabalenka invited fans for “drinks on me” following her 2024 triumph, and now, through a partnership with Dobel Tequila, she’s making good on that promise. To usher in the festive tournament spirit, fans watching the action in bars or at home can enjoy their first round of a Dobel Tequila cocktail on the brand. “Last year I promised fans ‘Drinks on Me,’ and I didn’t disappoint!” says Sabalenka. “This year, as the defending U.S. Open champion, I’m taking it up a level with Dobel Tequila. From the first day of the tournament, fans in New York visiting bars and restaurants can enjoy their first Dobel Tequila cocktail with a new ‘Drinks on Us!’ program and bring the passion and energy to every one of my tennis matches. Salud!” And for those looking to enjoy a Dobel Tequila Ace Paloma outside of the New York-metro area, the Dobel Tequila Club is offering an exclusive online discount.