The Latest Crop of Showrooms Elevating New York City’s Design Scene 

From Vitra’s enormous new light-filled flagship overlooking a Lower Manhattan landmark to a stylish Italian-inspired joint boutique for Mociun and Bower Studios in Williamsburg

Modern, spacious office with contemporary furnishings, large windows, and natural lighting, featuring sleek chairs and vibrant greenery.
Vitra. Photo: Sean Davidson

New Yorkers have access to some of the world’s most rarefied design showrooms, from the heritage Italian brands transforming Madison Avenue into one of the world’s most sought-after design destinations to one-stop hotspots like the New York Design Center and the Decoration & Design Building. Keeping up with so many new openings can overwhelm even the most in-the-know design enthusiast, so we rounded up a list of the city’s most exciting showroom openings that should be on any creative professional’s radar.  

Modern office space with wooden desks, colorful artwork, green seating, plants, and glass block wall for a cozy atmosphere
Bower Studios x Mociun. Photo: Nicholas Calcott
Modern room with green walls, sculpted vases on shelves, large mirror, beige chairs, and a small marble side table.
Bower Studios x Mociun. Photo: Nicholas Calcott

1. Bower Studios x Mociun | Williamsburg 

Caitlin Mociun established her namesake jewelry and homewares boutique on Driggs Avenue eight years ago and quickly amassed an avid following for her one-of-a-kind custom pieces crafted from rare gemstones and fancy-cut diamonds. She recently transformed the charming storefront into a joint showroom for Bower Studios, the cult furniture brand co-founded by her husband, Tammer Hijazi, whose playfully swooping lounge chairs and tables look perfectly at home among the store’s sinuous custom wooden displays. A vintage Italian sensibility pervades thanks to chocolate carpeting, ribbed-glass bricks, and avocado accent walls echoed in chartreuse Maharam upholstery. Perhaps speaking to the same wavelength of its married occupants, the showroom’s redesign was completed in an eye-watering eleven days. And to celebrate NYCxDesign, the space will present The Woven Collection, a series of hand-woven mirror-polished steel shapes and bands with leather strips, alongside ceramicist Emily Mullin’s latest vessels that explore raku-firing to achieve metallic and painterly glaze effects.  

Modern kitchen with large windows, marble backsplash, gray cabinets, island with stools, and dining area in open loft space.
Space Theory’s new showroom in Dumbo. Photo: Courtesy of Space Theory

2. Henrybuilt/Space Theory | Dumbo 

Henrybuilt and sister brand Space Theory are launching dual flagship showrooms in Dumbo’s historic Stable Building, marking a move from SoHo into a rapidly expanding design corridor. Space Theory opens first during NYCxDesign with a ground-floor space highlighting adaptable kitchen systems, a new modular aluminum island, and an interactive platform that simplifies customization. Henrybuilt’s second-floor space, opening in September, showcases luxury-level home systems, including new island designs and heirloom-quality materials like leather, wood, and metalwork, all crafted with a signature blend of precision and warmth. Both showrooms invite clients to explore each brands’ distinct philosophies through architecturally integrated environments that elevate the system kitchen into a holistic design experience. “Our showrooms are designed to be dynamic spaces where clients can engage directly with our systems and experience how they come to life in a real-world setting,” says founder and CEO Scott Hudson.  

Modern showroom with stylish tables, chairs, decorative tiles, large windows, natural light, and a mix of classic and contemporary design.
Waterworks. Photo: Courtesy Waterworks
Mosaic artwork on a staircase wall featuring abstract figures walking and holding umbrellas in a cityscape setting.
Waterworks. Photo: Courtesy of Waterworks

3. Waterworks | Flatiron 

Waterworks recently pulled back the curtain on a major renovation of its longtime Flatiron space, complete with an additional floor and revamped displays for its elevated kitchen and bath offerings. Housed in a historic building dating to the early 1900s, the Connecticut-based company’s spacious 7,800-square-foot retail space now spans three floors. Linking the first two levels is a striking staircase featuring a dynamic mural by Christoph Niemann crafted entirely from Waterworks tile—and a tiny dog, Peaches, the beloved dachshund of Waterworks CEO and creative director Peter Sallick. “[Niemann’s] deep connection to New York through his history of New Yorker covers, personal passion for tile, and unmistakably whimsical style made him the perfect fit” for the commission, Sallick says. Among the showroom’s other highlights include streamlined accessories displays, an enhanced wall to show off fittings collections, and an expanded kitchen assortment with three integrated metal cabinetry displays. 

Porada.
Porada. Photo: Courtesy of Porada

4. Porada | NoMad 

One of the NoMad Design District’s most exciting additions comes from Porada, the heritage brand known for Italian-made craftsmanship and chic furniture marked by streamlined elegance. The nearly 4,300-square-foot flagship offers an exclusive array of the family-run brand’s most standout collections, including the Infinity table, Softbay bed, Aria bookcase, and Ester chairs, as well as high-tech models like the Killian XL bed with integrated electrical sockets. Divided into ten immersive zones replicating a full home, from living and dining to bedrooms, the pristine flagship offers a tactile journey through Porada’s winning philosophy of refined craftsmanship. The milestone opening follows the brand’s recent expansion to London, Paris, and Casablanca.   

Modern living room with dark walls, minimalist brown seating, unique hanging light fixture, contemporary art, and plants.
Astraeus Clarke. Photo: Chelsie Starley

5. Astraeus Clarke | Chinatown 

Jacob and Chelsie Starley’s roots in the American West reverberate throughout the collections of Astraeus Clarke, the work-and-life partners’ fast-rising lighting studio that launched in 2022 following stints renovating ramshackle homes in Utah. Their debut showroom recounts their early influences through nostalgic nods to a Western casino but adds a dash of cosmopolitan grandeur to the mix, achieved through a raised lounge and mirrored ceiling adorned with hand-cut stars evoking the night sky. Antique finds are situated against a mahogany wall to enhance the nocturnal allure. The moody ambiance sets the scene for their luminaires—namely the Darning Collection, a series of chandeliers, pendants, and sconces marked by a stitched metal tubing motif reminiscent of denim and rugged textiles—to shine. “Each phase of our work, whether it’s lighting or interiors, flows naturally from the last,” Chelsie says. “The showroom is the next step, a canvas for expanding into new design possibilities.”  

Modern interior with a sleek marble table, open art books, and vibrant abstract wall art under warm lighting.
Arte. Photo: Middle Grey Studios

6. Arte | Midtown East 

Arte’s flagship in London, Paris, and Singapore have long attracted interior designers seeking out the brand’s latest collections of vivid wall coverings, but its presence in New York City had previously been underwhelming. That was until the family-run Belgian wall coverings brand inaugurated a spectacular new space inside the Decoration & Design Building in the spring. Nestled into a light-filled space on the ninth floor, the atelier—crafted by Maaike Nijis, Philippe Desart, and Steven Desart of Arte—immediately cemented itself as an inspiring destination to view the company’s assortment of hand-made, printed non-woven, vinyl, three-dimensional wall coverings, murals, and panoramics. “For over 30 years, Arte has partnered with U.S. designers to help them bring their visions to life through creative collaboration,” says Bill Calhoun, president of Arte USA. “Now, we’re looking forward to welcoming them to our New York flagship showroom to explore our fabulous array of wallcovering options.” 

luxurious interior hallway with chandeliers, patterned walls, sculptures, and decorated ceiling in an upscale setting
Bisazza. Photo: Courtesy of Bisazza

7. Bisazza | NoMad 

Bisazza recently settled into a stylish Nomad Design District flagship where its signature glass mosaics receive stylish treatment at the hands of its powerhouse collaborators from the realms of architecture, design, fashion, and more. The jewel-box showroom provides a compelling assortment of the Italian company’s most celebrated collections, from Pucci’s haute-couture patterns reimagined in glass to Arsham’s trompe-l’œil architectural illusions. Among them is an eye-catching collaboration with Fornasetti, which deftly fuses signatures from two Italian design icons across four large-format mosaic patterns: Ortensia, Bocca, Serratura, and Soli a Capri. Additional collaborations from Marcel Wanders, Studio Job, India Mahdavi, Jaime Hayon, Tricia Guild, Patricia Urquiola, and Paola Navone further reveal the endless forms mosaics can take.  

Modern, spacious office with contemporary furnishings, large windows, and natural lighting, featuring sleek chairs and vibrant greenery.
Vitra. Photo: Sean Davidson

8. Vitra | Chinatown 

New York has always held special significance for Vitra. As the story goes, founder Willi Fehlbaum strolled through the city and discovered chairs by Charles and Ray Eames, inspiring him to become a furniture manufacturer. The Swiss powerhouse’s spacious new Chinatown showroom pays homage to that legacy through stunning third-floor views of Lower Manhattan’s iconic architecture. Conceived with executive architect (and Jean Prouvé’s grandson) Serge Drouin, the 6,200-square-foot hub is stripped back to its essentials, employing an open concept that allows Vitra’s colorful furniture to shine. The initial arrangement highlights veritable Vitra classics—Prouvé tables and seating reissued in new palettes—and exciting new launches, including the Anagram Sofa by Panter&Tourron and Mynt chair by Erwan Bouroullec. In the back, a chair display mimicking the Vitra Schaudepot at its campus in Weil am Rhein, Germany, flaunts highlights from its esteemed seating portfolio. Complete with a luxurious terrazzo bar, the showroom lends itself naturally as a new gathering spot for New York City’s design community.  

Modern living room with textured wall art, neutral-toned furniture, green floral centerpiece, and coffee table books.

9. Ben Soleimani | Upper East Side 

Located steps away from the A&D and D&D Buildings, Ben Soleimani’s newly opened flagship evokes the warmth and intimacy of a Manhattan townhouse. The three-story, 3,540-square-foot showroom features the newly refined Bespoke by Ben Soleimani collection, encompassing chic rugs, furnishings, and lighting crafted from rare materials like burl and Macassar ebony. A Custom Rug Design Studio and a floor dedicated to museum-grade antique rugs invite clients to collaborate and discover the fourth-generation designer’s approach to elevated craftsmanship. Anchored by a striking custom Insignia Chandelier, the space embodies quiet sophistication and provides a serene, home-like resource in one of the city’s most bustling design corridors. 

Modern interior with glass cabinets and reflective surfaces displaying various glassware in a sleek, minimalist setting.
TM Italia. Photo: Courtesy of TM Italia
Modern kitchen with green marble countertops, sleek faucet, and built-in shelves under warm lighting.
TM Italia. Photo: Courtesy of TM Italia

10. TM Italia | Flatiron 

After making steady inroads in the Stateside design market, TM Italia has unveiled a jewel box showroom of high-performance kitchens that showcases the bespoke kitchen brand’s deep roots in European craftsmanship. The multi-zone flagship whisks visitors through a sea of sculptural islands and glowing wine chambers before culminating in a striking family kitchen awash in sumptuous shades of forest greens and deep merlots, as well as a fully functional city-centric setup outfitted with sleek Miele appliances. Every element, from push-to-open marble drawers to vegan linoleum finishes, underscores a focus on custom fabrication and sustainable materials. “As TM Italia continues to grow globally,” says TM Italia CEO Gianluca Tondi, “we’re dedicated to expanding our reach by giving designers more opportunities to interact with our products and draw inspiration from our showroom displays.”