Host a One-of-a-Kind New Year’s Eve Celebration at The Polo Bar
The fully private event will offer exclusive entertainment, cocktails, and holiday décor
For the first time ever, New Year’s Eve revelers will have the chance to ring in the New Year at The Polo Bar—one of the most coveted New York City destinations—in a fully private setting. This holiday season Ralph Lauren is offering a private New Year’s Eve event at an exclusive price that includes a tax-deductible donation to the Pink Pony Fund.
While the iconic New York restaurant has long been considered a go-to for timeless sophistication and intimate ambiance, the “Ultimate Experience” will offer a new twist. “Every detail of the bespoke evening—from the menu, holiday décor, live music and crafted cocktails—will create an immersive, cinematic and unparalleled experience on the most magical night of the year,” says the luxury lifestyle brand.
Included in the $250,000 price is a celebratory champagne toast and a curated menu exclusive to New Year’s Eve.
Building on the momentum of the exclusive Manhattan-centric event, Ralph Lauren’s holiday campaign is also paying homage to the Big Apple with an array of cityscapes meant to capture the magic of New York during the holidays. The campaign nods to can’t miss staples like the tree at Rockefeller Center and dazzling holiday window displays.
And that’s not all the luxury lifestyle brand has planned for the 2024 holiday season. Ralph Lauren plans to host shopping experiences at key flagship stores across the world, with hot chocolate and cookie offerings from Ralph’s Coffee, and family portraits at select locations.