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9 Exciting Fashion Collections Celebrating the Year of the Rabbit

Just in time for the Lunar New Year on January 22, discover releases from Gucci, Burberry, and Louis Vuitton 

By Stefanie Li
Group of models in vibrant clothing surrounded by colorful flowers, holding rabbits and showcasing diverse fashion styles.
Gucci Year of the Rabbit Collection. Photo: Courtesy of Gucci

With the Lunar New Year upon us on January 22, it’s time for family, festivals, and fashion. To celebrate the Year of the Rabbit, luxury brands from around the world have crafted an array of incredible capsule collections centered around the Chinese zodiac. Harnessing intelligence, health, and longevity, the cute and cuddly animal is an auspicious symbol and the perfect accessory. Get ready for a lucky and stylish New Year with these nine exciting launches.

Person in black and white floral dress with a black purse, standing under a cloudy sky.
A look from the Year of the Rabbit collection by Burberry. Photo: Courtesy of Burberry
Pleated skirt with a black waistband featuring a repeating pattern of white and pink abstract designs.
Rabbit Print Pleated Crepe de Chine Skirt by Burberry. Photo: Courtesy of Burberry

1. Burberry

This playful collection reimagines the Thomas Burberry monogram, adding floppy rabbit ears to the iconic emblem. A pleated skirt and blouse in Italian-woven crepe de chine and quilted leather lola bag are all covered in Burberry’s stylish bunny motif.

Red sweater with white rabbit cartoon pattern scattered across the fabric.
Cashmere Rabbit Sweater by Tory Burch. Photo: Courtesy of Tory Burch
White and brown bucket bag with geometric design and a pixelated carrot keychain attached to it.
Mini Pixelated Rabbit Bucket Bag by Tory Burch Photo: Courtesy of Tory Burch

2. Tory Burch

The limited-edition Lunar New Year collection by Tory Burch features pixelated rabbits, one of the luckiest animals in the Chinese zodiac. From a cozy cashmere sweater to a bucket bag complete with a carrot charm, these pieces are sure to conjure happiness and prosperity.

Woman in pink dress posing with artistic sculptures and tropical fruits on a table.
Vicky Chen with BUN BUN wears the SS23 collection and exclusive ready-to-wear pieces developed for Chinese New Year. Photo: Courtesy of Acne Studios

3. Acne Studios

The Acne Studios capsule collection created in collaboration with artist Apollinaria Broche focuses around a story of a curious rabbit named BUN BUN. Homeware, jewelry and a series of limited-edition enamel sculptures sport the adorable character.

Light blue sweater with embroidered botanical and animal design, featuring flowers, leaves, and small creatures.
Blue Cashmere Knit with Dior Jardin Magique Motif. Photo: Courtesy of Dior
Illustrated scarf with floral and foliage motifs in red and black shades, featuring intricate nature-inspired patterns.
Dior Jardin Magique 70 Square Scarf. Photo: Courtesy of Dior

4. Dior

Enveloped in sketches of enchanted nature, Dior‘s fantastical Jardin Magique women’s capsule honors the gentle water hare. The lush collection comes in delicate rose and cloud blue hues. In conjunction with the house’s Spring 2023 men’s show, an exclusive collection designed by Kim Jones and guest designer ERL, has recently launched for Dior men’s fashion.

Assorted designer handbags and a woven basket with carrots, artfully arranged on a neutral background.
The Rabbit collection by Loewe. Photo: Courtesy of Loewe

5. Loewe

Transforming the classic hammock and basket bags into furry friends, a delightful nest of bunny bags are the stars of the Year of the Rabbit collection by Loewe.

Luxury watch with a gold case, detailed dial artwork of rabbits and a moon, and a black leather strap.
L.U.C XP Urushi Year of the Rabbit timepiece by Chopard. Photo: Courtesy of Chopard

6. Chopard

Part of an 88-piece limited series, the L.U.C XP Urushi Year of the Rabbit timepiece by Chopard has an ethical 18-carat rose gold frame and an intricate dial portraying a pair of rabbits in Urushi lacquer, gold powder, and mother-of-pearl inlays. 

Person sitting on a floral couch among colorful flowers, wearing a patterned dress and white vest, with two rabbits nearby.
Gucci Year of the Rabbit Collection. Photo: Max Siedentopf, Courtesy of Gucci
Person wearing shoes with bunny designs standing on grass with two rabbits surrounded by flowers.
Gucci Year of the Rabbit Collection. Photo: Max Siedentopf, Courtesy of Gucci

7. Gucci

In time for the arrival of Spring, Gucci presents a vibrant collection across ready-to-wear, bags, shoes, accessories, jewelry, and timepieces. Gucci transports you to a wild wonderland full of fluffy rabbits for every occasion—from spray-painted faces to knitwear cottontails.

Red knit beanie with embroidered rabbit patch on the front, displaying floral and lace patterns.
Precious Rabbit Beanie. Photo: Courtesy of Louis Vuitton
Red and beige Louis Vuitton scarf with floral patterns and small bunny illustrations.
Precious Rabbit LV Essential Scarf. Photo: Courtesy of Louis Vuitton

8. Louis Vuitton 

Bright red winter accessories by Louis Vuitton featuring its Precious Rabbit embroidered leather patches bring warmth and good fortune for the Lunar New Year.

Two models wearing matching light blue and white striped outfits with accessories against a plain background.
Thom Browne Lunar New Year Collection. Photo: Courtesy of Thom Browne
Hands holding a blue leather rabbit-shaped handbag with a fluffy tail against a soft gradient background.
PEBBLE GRAIN LEATHER RABBIT BAG Photo: Courtesy of Thom Browne

9. Thom Browne

Adding whimsy to uniformity, Thom Browne has introduced a rabbit-shaped handbag in blue and white pebble-grain leather. Pair it with the brand’s light blue awning striped suits and rabbit intarsia accessories from the latest collection.