Ralph Lauren Introduces Wimbledon Purple Label Collection
The fashion house is entering its third decade as an Official Partner of the tournament
Ralph Lauren is making a fashionable courtside return at this year’s Wimbledon tournament, not only as the Official Outfitter and Official Partner of The Championships, but also with a beautifully designed Purple Label collection that captures the spirit of the game. The Wimbledon Purple Label Collection, which makes its debut at this year’s tournament, features intricate embroidery, mulberry silk, detailed linen, and more.
While the collection strives to set a new standard for tournament elegance, the fashion house’s influence on the game extends much further. Entering its third decade as an Official Partner, Ralph Lauren is bringing the tournament to a global audience with immersive activations in London, New York, and Hong Kong.
On-site, The Boutique & Café by Ralph Lauren will offer al fresco hospitality and light refreshments. An immersive experience will also see fans test their speed, agility, and reactions as they moonlight as ball boys and girls. Inside the RL Clubhouse at Sloan Square, live panel conversations, cookie-decorating and floral-arranging workshops, and lawn games will keep fans engaged and a part of the action. Additionally, the Polo Ralph Lauren x Wimbledon Capsule Collection, which features sporty silhouettes, embroidered graphics, Wimbledon-themed accessories, and more, will be available to shop online and onsite at the RL Club Shop.