Gucci has launched a new Instagram account devoted to works of art throughout history, designed to explore the evolving concept of beauty.
Guided by the brand’s creative director, Alessandro Michele, @guccibeauty will feature art from a range of cultures and time periods, including artworks from museums, galleries, and private collections such as the Museo Uffizi, Metropolitan Museum of Art, Los Angeles County Museum of Art, and Chatsworth House.
Art writers have collaborated with Gucci to write descriptive captions that detail the history of each piece. Their descriptions hone in on the provenance of the works and ideals for their respective time periods. The team of writers contributing to the account includes Tatiana Berg, Britt Julious, Larissa Pham, and Antwaun Sargent. The descriptions are edited by Kyle Chayka.
As portraiture has evolved over time, it has always been about the connection between the artist and subject. Michele has chosen works by both male and female artists and even some self-portraits by female artists showing how these brilliant women saw themselves.
The wide-ranging series includes work from ancient Egyptian portraits to Japanese woodblock prints to contemporary paintings by African-American artists. Through this series, Gucci hopes to show that it’s possible to observe how beauty has no one strict definition but is instead an exchange of seeing and being seen.
