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Chanel Puts a Diamond Twist on the Chessboard at Watches and Wonders 2026

Part of the “Coco Game” collection, the limited-edition board and pieces include Gabrielle Chanel as a black or white queen that can be detached and worn as a necklace

By Alexandria Sillo
Futuristic black and white chessboard with intricately designed chess pieces set up for a game on a black background.
The Chessboard by Chanel. Photo: Courtesy of Chanel

With 65 brands exhibiting at this year’s Watches and Wonders in Geneva, there is no shortage of luxury timepieces and innovative debuts. But for Chanel, this year’s edition marked the opportunity to reinvent the chessboard. The new Chanel Coco Game Capsule Collection features Gabrielle Chanel as the Queen, the central figure, with several unexpected surprises.

A bejeweled sculpture of Coco Chanel in a hat and ornate attire, against a black background, viewed from above.
The Queen. Photo: Courtesy of Chanel
Luxury black and white gold Chanel watch necklace featuring a circular pendant with diamond accents on a white background.
The Queen. Photo: Courtesy of Chanel

Available in both black and white, the Queen figures conceal a hidden clock under their iconic slingbacks, and can be worn as necklaces on a white gold, diamond, and onyx chain.  

A figurine of Gabriell Chanel in a hat and suit, set among various chess pieces and abstract forms on a reflective surface.
The Chessboard. Photo: Courtesy of Chanel
High Jewelry Chanel Chessboard with fashion-themed pieces including a lion, dress forms, and jeweled pawns.
The Chessboard. Photo: Courtesy of Chanel

While not being utilized as a chic accessory, the Queens—which in white feature Mademoiselle’s tweed jacket with 842 brilliant-cut diamonds, and in black feature 193 diamonds as accents—join a board full of exquisite pieces, including a lion embodied as King. All of the ceramic pieces are crafted as miniature sculptures, while the entire set embodies the endless creativity of Chanel’s Watchmaking Creation Studio.

Black and white gold Chanel chess piece with intricate beadwork and central rose design featuring a sparkling gemstone centerpiece.
Noeud de Camélia. Photo: Courtesy of Chanel
Gold Chanel ring with intricate floral design, topped with a watch face displaying "Chanel" and ornate details on a black background.
Mademoiselle Privé Bouton Lion. Photo: Courtesy of Chanel

In addition to the game set, Chanel showcased a range of gorgeous designs, including the Noeud de Camélia, where flower petals conceal a center dial. Also of note is the Mademoiselle Privé Bouton Lion, which is composed of a ring and a secret necklace, and a dial concealed by a meticulously crafted lion’s head.