Bulgari Celebrates Latest Chapter of Serpenti Infinito with Stunning High Line Installation
After the unveiling of auruBOROS—Urban Memory and Collective Dream, the evening’s festivities continued at Boom at The Standard
On Wednesday evening, Bulgari unveiled auruBOROS—Urban Memory and Collective Dream, a dazzling sculpture on New York’s High Line by Berlin-based duo Plastique Fantastique. The monumental, open-air installation marks the latest chapter in the journey of Serpenti Infinito.
Guests including Anne Hathaway, Dua Lipa, Hudson Williams, and Lisa mingled as they moved about the sculpture against the backdrop of New York City. On view from now through September 20, auruBOROS—Urban Memory and Collective Dream epitomizes the ever-evolving dialogue between the Serpenti icon and creative expression. Visitors are encouraged to interact and move through the massive coils, finished in gold to reflect an ever-changing environment.
Following the unveiling, invited guests gathered at Boom at The Standard, where the celebration continued with DJ sets by Mona Matsuoka, Kaytranada, and Gjin Lipa, plus a special performance by Andra Day.
The evening also saw the debut of five of the maison’s new high-jewelry pieces inspired by the artistic legacy of America. Hathaway wore the new transformable Serpenti Falling Drops High Jewelry necklace, while Dua Lipa wore the transformable Serpenti Helix High Jewelry necklace. All of the dazzling new pieces are now on view at Bulgari’s Fifth Avenue boutique.