Sydney Sweeney’s Lingerie Label Unveils a Sophisticated Brand Studio
Orchestrated by the actress and Kevin Klein Design, SYRN’s newest space functions as a multi-purpose environment for presentations, content creation, and collaboration
Actress Sydney Sweeney and Kevin Klein Design have unveiled a multi-functional brand studio for SYRN, the Hollywood star’s lingerie company, headquartered in Santa Monica. The sophisticated space draws influence from contemporary European design that leans feminine.
“What interested me most about the SYRN studio was the opportunity to create something that had to perform on several levels at once: a functioning workplace, a creative laboratory, a setting for shoots and presentations, and ultimately a physical extension of a brand that was still evolving,” Kevin Klein tells Galerie. “I never wanted it to feel like a conventional fashion showroom or corporate office. Instead, I approached it more like a private residence or an intimate hospitality space—somewhere layered, atmospheric, and comfortable enough that people genuinely want to spend time there.”
At the center of the space is a bespoke oxblood leather sofa, while custom and vintage furnishings, including Murano lighting, Nobilis fabric lampshades, and a Brutalist-inspired coffee table, add balance to the environment. Furnishings, including a Gaetano Sciolari chandelier, were selected to give certain weight to the space and align with the brand’s identity.
“There was obviously a need for the space to possess a degree of sensuality—sex appeal is inherent to the identity of a lingerie brand—but I was interested in expressing that in a way that felt controlled, sophisticated, and self-assured rather than overt,” Klein says. “I kept coming back to the tension between seductiveness and seriousness: softness against structure, transparency against solidity, and feminine gestures juxtaposed with more substantial architectural forms.”
The end result, a shared vision of Sweeney and Klein and a close collaborative effort, is a layered space that feels like a piece of the brand’s origin story. “Ultimately, I wanted the studio to feel collected rather than prescribed, and to resist immediately identifying itself as a commercial environment,” Klein says. “I think the best commercial interiors establish a world first and communicate the brand second—the identity reveals itself through the materials, objects, atmosphere, and the way you feel while occupying the space. For SYRN, that meant creating something poised but provocative, polished without becoming precious, and sophisticated while retaining just enough edge to feel alive.”