Step Inside Ferragamo’s Reimagined Beverly Hills Flagship

The doors to the largest store facade on Rodeo Drive are once again open for clientele this week following a Vincent van Duysen-led renovation and total redesign. This iteration continues Ferragamo’s recent push to rethink its boutiques as more residential, design-conscious environments rather than conventional luxury retail spaces. The interiors balance the house’s Florentine heritage with the particular glamour of Los Angeles, while the exterior is clad in Chambolle stone with an abstract engraved pattern that honors Florentine craft tradition.

“We are proud to reopen our flagship boutique on Rodeo Drive, reaffirming Ferragamo’s presence in one of the House’s most iconic and historic markets,” said Daniella Vitalle, Chief Executive Officer, Americas. “Designed to feel like a contemporary home, the new space invites clients to discover our collections in an environment that reflects our commitment to craftsmanship, innovation, and modern luxury.”

The store’s interior mood is more residential than retail. A series of framed openings breaks the space into smaller rooms for ready-to-wear, handbags, shoes, and accessories, giving it a relaxed rhythm atypical of traditional flagships. The palette moves between surface textures: stone, plaster, glossy resin, and deep red marble are set against marmorino columns, lacquered metal, nickel, backlit stone, and bronze-framed mirrors. Lighting designed to keep the interiors soft rather than theatrical. The collectible-design touches are particularly good. A custom glass table by Milan-based designer Andrea Mancuso of Analogia Project is paired with sea-blue ceramics from his Aquario collection, adding a more personal note to the space.

Beverly Hills has particular resonance for Ferragamo as a location: before establishing his company in Florence, Salvatore Ferragamo spent more than a decade in California, becoming Hollywood’s famed “shoemaker to the stars” and creating footwear for some of the era’s biggest names. Salvatore’s years in Hollywood were formative: his experiments with unusual materials, construction, and color developed in tandem with the fantastical demands of the film industry, long before he returned to Italy and established the company in 1927. In that sense, Beverly Hills is not simply an important retail market for the brand but part of its origin story.

“Beverly Hills holds a deeply special meaning for us,” said Chairman Leonardo Ferragamo, explaining, “It was here, exactly 100 years ago, that my father made the life-changing decision to return to Italy, following the extraordinary success he had achieved in America while still only 29 years old. It was here in Beverly Hills that he opened his very first store and built a success that far exceeded even his most ambitious youthful dreams.”