Alex Chinneck Transforms Dior’s Windows at New York and Beverly Hills Flagships
The unique collaboration celebrates the first anniversary of both locations, and feature unique nods to each city
To mark one year since the opening of its Beverly Hills and New York flagships, Dior tapped British artist Alex Chinneck to design visual poems at each location. In response, Chinneck turned elements of everyday urban life in each location into fantastical displays now on view for all to see.
At House of Dior New York, Chinneck staged a classic yellow taxi to appear as though it is falling from the ceiling, while street lights bend into surrealist knots. Elsewhere, streetlights are sculpted into a bright bouquet while a clock bends like a pretzel.
In Beverly Hills, iconic cars take on sculptural forms, while streetlights bend to appear as ribbons and threads, complementing the couture that graces Rodeo Drive.