Hermès Dazzles Nashville with a New, Musically Inspired Boutique
Store exclusive offerings include a guitar adored with crocodile leather as well as special watches and scarves
Music has long been an important cultural touchpoint for Nashville, and now an Hermès boutique located in a former hosiery mill in the buzzy Wedgewood-Houston neighborhood is tuned to that rich tradition. RDAI, the Paris firm behind many of the French brand’s stores, appointed the two-story brick landmark with fashionable salons that highlight its 16 métiers, from ready-to-wear and leather goods to jewelry and fragrance, while retaining some of the building’s industrial roots.
A sonorous spirit reverberates through the boutique, playing up the label’s legendary savoir faire. “There’s such a strong presence of music in Nashville,” says architect Denis Montel. “We started to ask, ‘Why don’t we assemble a band?’” Those lyrical touches abound: Terrazzo stairs mimic piano keys, the leather goods section’s fluted lacquered walls echo the folds of an accordion, and cherrywood paneling throughout is embellished with the same maple veneer used to craft guitars.
Melodic energy also extends to the coveted treasures inside, such as Arceau watches and silk scarves emblazoned with Carine Brancowitz’s chromatic illustrations of instruments. Artwork from the Émile Hermès collection reinterprets the house’s equestrian soul through a musical lens, as does a special-edition electric guitar with elements of its body fashioned in crocodile leather.
Certainly, it wouldn’t be an Hermès boutique without windows featuring an artful flourish. Here, local sculptor Herb Williams built a giant horse trotting through birch trees crafted from crayons—a vivid sign of the maison’s jubilant arrival.
A version of this article first appeared in print in our 2025 Winter issue under the headline “Sound Design.” Subscribe to the magazine.