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Bulgari Celebrates Polychroma Collection’s Dazzling Arrival in Los Angeles

The West Coast festivities ended with a spectacular gala dinner on New York Street at Fox Studios

By Alexandria Sillo
Street scene at dusk with buildings illuminated by colorful lights, people walking, and a dramatic twilight sky.
Bulgari hosts an intimate dinner gala at Fox Studios. Photo: Courtesy of Bulgari

On Thursday evening, Bulgari invited guests including Viola Davis, Jon Hamm, and Kirsten Dunst to the iconic Fox Studios in Los Angeles, where they were greeted on New York Street with a performance by Tony Award-winning actress, Idina Menzel. The moment, which highlighted an elevated cocktail hour and a Polychroma model presentation, helped kick off an exclusive gala dinner presented by Bulgari to celebrate the maison’s newest high jewelry collection.

Models showcase elegant ombre gowns on a runway with blue and red hues, with an audience watching in the background.
Bulgari celebrates Polychroma Collection. Photo: Courtesy of Bulgari
Audience at a nighttime outdoor event with colorful illuminated buildings and a speaker on stage.
Idina Menzel performs at an evening gala hosted by Bulgari. Photo: Courtesy of Bulgari

“We are thrilled to share the bold hues of Polychroma with the city of Los Angeles,” said Bulgari CEO Jean-Christophe Babin. “As we deepen our presence in the United States, our commitment remains to celebrate Bulgari’s Roman roots while embracing the distinct character and energy of each place we touch. The vibrancy of the Polychroma collection speaks not only to the legacy of Bulgari, but also the magnetic culture and constellation of Los Angeles.”

Viola Davis. Photo: Courtesy of Bulgari
Jon Hamm. Photo: Courtesy of Bulgari
Person in elegant black dress standing in front of colorful wavy background with Bvlgari Polychroma sign.
Kirsten Dunst. Photo: Courtesy of Bulgari

Bulgari’s newest masterpieces, which feature a range of rare gems in dynamic cuts, are wearable works of art that also nod to the maison’s storied past. In honor of the collection’s debut on the West Coast, Bulgari introduced exclusive new additions to the creations, which were displayed at a private Beverly Hills estate this week. The gala dinner capped a week of exciting moments for Bulgari, which included an intimate evening of conversation with costume designer Mark Bridges at the Beverly Hills Hotel. Still to come is the newly renovated Bulgari boutique on Rodeo Drive, which is set to open its doors in November 2025.

Singer performs on stage in front of Bvlgari Polychroma backdrop with vibrant lighting and elegant decor.
Idina Menzel performs. Photo: Courtesy of Bulgari
Gala dinner hosted by Bulgari. Photo: Courtesy of Bulgari
Bvlgari storefront on a city street at dusk with vibrant pink and blue windows, fire escapes visible against a darkening sky.
Bulgari at Fox Studios. Photo: Courtesy of Bulgari