Dior Opens First Standalone Fragrance and Beauty Boutique in New York
The Manhattan location is heavily influenced by the luxury brand's birthplace in Paris
Christian Dior Parfums opened the doors to its very first standalone fragrance and beauty boutique in the US this week. The Manhattan shop, Dior Fragrance & Beauty Boutique, is located adjacent to the French luxury brand’s men’s and women’s boutiques, creating a Soho haven for French luxury aficionados.
The boutique is heavily influenced by the House of Dior’s birthplace in Paris, featuring sleek and warm designs to compliment the brand’s fragrance and beauty offerings. A display of Dior’s most iconic scents greets visitors with Miss Dior, J’adore, and Sauvage prominently displayed. “This new boutique embodies the spirit of the House, reflecting Dior’s heritage of timeless elegance, luxury, and innovation,” the company said in a statement.
Visitors can expect to find Dior’s latest offerings available at the store, and an exclusively curated assortment of La Collection Privée Christian Dior fragrances, skincare, and makeup selections for the season. The boutique will also showcase Rogue Premier, and offer a consultation area for an expertly led tutorial of makeup services and fragrance offerings.