Beloved Italian Concept Store Arrives in New York

Groundbreaking Milan design store 10 Corso Como has arrived in New York, opening a new location in Lower Manhattan’s Seaport District.

Occupying the ground floor of the Fulton Market Building, the first American outpost of the celebrated concept store features sleek black-and-white interiors and circular motifs for which the brand is known.

While the Seaport District, which isn’t known for being particularly fashionable, may seem like an unexpected spot for a trendy Italian concept store, founder Carla Sozzani told the New York Post that the location was the primary draw for opening a U.S. version.

The interior of the new Manhattan location of 10 Corso Como. Photo: COURTESY OF BRETT WOOD

“We are only opening in New York because of this location: the historic Fulton Market Building, famous to so many New Yorkers as one of the first places in the city to buy and sell goods, established in 1822,” said Sozzani, who was previously a magazine editor. “The neighborhood is like a village—all the houses are low, and no cars! The sea is here, and the harbor where New Amsterdam started. It’s also a place where many artists had their working studios in the 1960s. And the space! 28,000 square feet that we will surround with a garden. I feel very much at home.”

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The café at 10 Corso Como. Photo: COURTESY OF BRETT WOOD

The shop, which aims to create a union between culture and commerce, offers a selection of fashion, furniture, housewares, and accessories all presented next to works of art. There’s also a café and an art gallery, which currently features a large-scale Helmut Newton exhibition.

American artist Kris Ruhs designed the interiors of the store, having previously contributed to the design of the original location as well as its logo and branding. “I see no boundaries between design, fine art, and the art in the gardens,” Ruhs told Dezeen. “To keep building the 10 Corso Como world and grow its personality even stronger, to keep writing its story, is our passion.”

10 Corso Como is now open at 1 Fulton Street, New York.