Victoria Beckham’s Debut New York Store Radiates Art Deco Glamour 

Victoria Beckham’s fashion empire has entered a new chapter. Eighteen years after launching her namesake fashion house, the entrepreneur and former Spice Girl recently announced that her businesses had recorded its first annual operating profit. Now she has planted a flag in New York with her first permanent store in the city, opening in SoHo at 150 Mercer Street just ahead of New York Fashion Week. The location carries personal significance: Beckham presented her earliest collections in New York beginning in 2008 and launched Victoria Beckham Beauty there eleven years later. Her newly inaugurated address joins the brand’s London flagship in Mayfair, which opened in a sleek Dover Street townhouse by Farshid Moussavi Architects in 2014. 

This time, Beckham enlisted artist and creative director Alexander May alongside Ole Lund of Lund & Partners for the interiors, which adapt the visual language established at the London flagship to SoHo’s cast-iron architecture. May proved a natural collaborator—he recently devised a louche, 1970s-inspired installation for the nearby showroom of rug purveyor Nordic Knots and helped spearhead the interiors of Costa Brazil’s pared-back boutique in Hudson Yards. Here, he and Lund preserved the original elements of the building, particularly its ceiling, retaining traces of its downtown character.  

Former industrial spaces can read cold and clinical, but May and Lund eschewed those tropes and instead achieved what the London-based Beckham aptly describes as a “home away from home.” Walls are blanketed in a chalky off-white Farrow & Ball paint, the retail floor boasts sinuous Pierre Augustin Rose sofas, and mineral-toned velvet drapery from The Shade Store envelops the entrance. There, a 1930s-era FontanaArte lantern by Gio Ponti hangs from above, its geometric glass and metalwork offering an early glimpse of the Art Deco references threaded throughout. Handcrafted brass clothing rails gleam against the deeper hues and display Beckham’s sharply tailored garments with an almost gallery-like spareness. Monolithic marble counters add earthy heft while providing broad expanses to showcase accessories. Throughout, polished lacquer catches the eye amid the velvets and veined stone, giving Beckham’s streamlined fashion universe a warmer, more tactile New York setting.  

Polish painter Tamara de Lempicka supplied another key reference. Her seductive Art Deco portraits have long influenced Beckham, most recently in the fall/winter 2026 collection, which translated the artist’s affinity for saturated palettes and geometric drapery into dresses marked by angular cuts and sinuous lines. In SoHo, that influence surfaces through lacquered finishes and a balance of masculine and feminine elements. The store gathers Beckham’s expanding universe under one roof, with fall/winter 2026 ready-to-wear alongside accessories, footwear, eyewear, fragrance, and beauty. The newly launched Sloane Frame Bag and signature Harlow Mules also appear among the assortment. For Beckham, however, inaugurating the boutique closes a particularly meaningful circle.  

“New York is where I started my brand, showing my collections there for the first time in 2008, and it’s also where I launched my beauty business,” Beckham says. “Today, my teams are based in London and New York, so to now have retail spaces in both cities feels incredibly special and exciting. They are two places that have truly become home to my brands.”