How Roche Bobois Became the Go-To Design Brand for Artful Collaborations

The esteemed brand has teamed up with creative visionaries such as Jean Paul Gaultier, Raphael Navot, Joana Vasconcelos, and Jean Nouvel, among others

Modern spiral interior with a round table, blue and beige chairs on a patterned rug, and a unique floor lamp.
Aqua table, Steeple dining chairs, and Equinoxe rug by Roche Bobois. Photo: Courtesy of Roche Bobois

Across the creative spectrum, there are colors, shapes, and patterns that are instantly identifiable with their makers, but perhaps no brand has excelled at crafting recognizable icons like Roche Bobois. Since launching in 1960, the family business has excelled at producing Bauhaus-style furnishings with unique shapes and defining proportions that set the company apart. The ensuing decades have seen the brand’s design studio continually push the envelope, collaborating with trendsetters in fashion, art, and architecture to produce collectible iterations of brand icons, such as the modular Mah Jong sofa, as well as highly coveted special editions including the NATIV collection by Raphael Navot and Globe Trotter from Marcel Wanders.

Modern living room with colorful striped couches, large windows, purple flowers, and vibrant decor on a patterned rug.
Roche Bobois Mah Jong sofa in Missoni fabrics. Photo: Courtesy of Roche Bobois

From its humble beginnings on Rue de Lyon and Boulevard Sébastopol in Paris, Roche Bobois has grown into a global powerhouse with the evolution of sofas, the cornerstone of the Les Contemporains collection, which today incorporates the branch-like Legend bookcase, bulbous Aqua dining table, playful Bubble sofa, and imaginative Ava chair, as well as decorative elements designed by Wanders and architect Jean Nouvel. Adding Les Nouveaux Classiques, which reimagined traditional French furniture, Roche Bobois has continually innovated, reinterpreting classics and reshaping trends with groundbreaking new designs.

Modern living room with white sofas, unique tables, and ambient lighting in an elegantly curved architectural space.
Bubble sofas and armchair and Triolet tables by Roche Bobois. Photo: Courtesy of Roche Bobois
Transparent modern chairs in various colors arranged on a white background.
Ava dining armchair from Roche Bobois’ Les Contemporains collection. Photo: Courtesy of Roche Bobois

Perhaps most notable for Roche Bobois has been the Mah Jong sofa, a low-lying modular seating first conceived in 1971 by Hans Hopfer. Its cubic forms have been reworked time and time again by the biggest names in fashion. Kenzo Takada dressed the cushions in jewel tones and Asian-inspired patterns, while Missoni brought forth its iconic zigzigs, and Jean Paul Gaultier applied avant-garde styles culled directly from haute couture.

Modern geometric red-orange table with a patterned handbag and flowers in a minimalist room with geometric walls and large window.
Polygonia sideboard from Roche Bobois. Photo: Courtesy of Roche Bobois

As Roche Bobois moves towards its milestone 65th anniversary, it continues to push the limits of design, bringing to market sinuous pieces by groundbreaking artist Joana Vasconcelos, outdoor collections as fashion-forward as the company’s offerings for the interior, and functional works of art that transform any space with unique ideas for lighting, painterly rugs, and decorative objects. These revolutionary pieces for the home allow visionary clients to build a one-of-a-kind residence, piece by sculptural piece.

Modern art installation in a forest setting with wooden shelving structures displaying glass domes.
Legend bookcase by Roche Bobois. Photo: Courtesy of Roche Bobois