Next Big Thing: Ana Segovia

The artist conjures saturated oil paintings that offer a transgressive twist on 20th-century machismo in Mexico and the American West

Person standing next to a large, colorful painting of legs in blue pants and brown shoes with a fringed garment.
Ana Segovia in his studio with a recent, yet-to-be titled work. Photo: Courtesy of the artist

Deeply inspired by the golden age of Mexican cinema, from the mid-1930s to the late ’50s, and classic Westerns, Ana Segovia conjures saturated oil paintings that offer a transgressive twist on 20th-century machismo in Mexico and the American West. “How we construct identity around gender and nationalism in these two genres articulates a mythology,” he says. “Heroes are always these tough guys.”

Beginning each work with cinematography stills, Segovia studies the formal aspects of moving images, homing in on details, such as a hyperexaggerated close-up of an ear. “I always joke that I’m the worst person to watch a film with because I’ll pause it every five seconds,” he admits.

Art installation featuring multiple paintings of figures in dynamic poses displayed on a wooden geometric structure.
Installation view of “Unstable Tunes: Rethinking Pictoral Contemporaneity” at MARCO, Museo de Arte Contemporáneo de Monterrey, in Mexico. Photo: Gerardo Landa/Eduardo López (GLR Estudio), courtesy of the artist
A performer in red with a large hat stands atop a group of people in a dimly lit artistic setting.
Performance documentation at Paisajes, at Galería Karen Huber, in Mexico. Photo: Juan Pablo Astorga, courtesy of the artist
Art gallery exhibit with three large paintings depicting people from behind, set against a modern interior with concrete walls.
Installation view of My Eyes Hurt from Looking Without Seeing, Centro de Creación Contemporánea de Andalucía, Córdoba, Spain, 2025. Photo: Courtesy of the artist

Artistic inspiration: At Frieze art fair in London last October, Kurimanzutto gallery dedicated a solo booth to Segovia’s work, featuring a new series starring Ramón, a fictional Mexican cowboy he invented, emphasizing the character’s supermasculine form. “When I was younger, I wanted to be a filmmaker, and then I went to this extreme where I said, ‘No, I’m a painter’s painter,’ ” he explains. “I didn’t connect the two until I graduated from college, and it coincided with a time when I was really trying to figure out my own relationship to masculinity and my gender identity.”

“What I see in Ana’s paintings is a playful yet radical rewriting of the cowboy myth, where cinema’s staged masculinity unravels to make room for queer stories,” says Zélika García, Founder of Zona Maco.

Person in floral shirt holding a rooster, wearing green gloves against a turquoise background.
Ana Segovia, Jorge Negrete’s Cock (2018). Photo: Joaquín Cortés Noriega, courtesy of the artist
Colorful painting of two men at a table with books, a plant, and a checkered backdrop.
Ana Segovia, To Some Dead Painters (2017). Photo: Courtesy of the artist
Men playing dominoes in a dimly lit room, surrounded by onlookers and illuminated by hanging lights.
Ana Segovia, Noche Americana I (2023). Photo: GerardoLanda /Eduardo López (GLR Estudio), Courtesy of the artist

A version of this article first appeared in print in our 2025 Winter issue under the headline “Next Big Things.” Subscribe to the magazine.