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Mattel Introduces MoMA-Inspired Capsule Collection to Announce Global Partnership

The collaboration sees the museum’s most iconic pieces reinterpreted in unique editions of Barbie, Hot Wheels, and more

By Alexandria Sillo
Colorful display of Barbie doll in blue dress, vinyl records, UNO game, toy cars, and various collectibles on a white background.
Mattel Creations x MoMA. Photo: Courtesy of Mattel Creations and MoMA

The Museum of Modern Art and Mattel, Inc. have announced a five-year global partnership that seeks to redefine how consumers around the world interact with and connect to art. Through the brand’s Mattel Creations platform, the partnership will see some of MoMA’s most iconic works reinterpreted with unique editions of Barbie, Hot Wheels, UNO, and more.

“MoMA has long championed the transformative power of art and design as a catalyst for education and creativity,” says Jesse Goldstein, MoMA’s chief retail officer. “By joining forces with Mattel Creations, we are inviting a generation of new audiences to experience the Museum’s collection in ways that merge contemporary art with creative play and design innovation.”

Barbie doll in a flowing, starry blue dress inspired by Van Gogh's Starry Night, with the painting in the background.
Barbie x Vincent van Gogh. Photo: Courtesy of Mattel Creations and MoMA.
Two small figurines in front of a colorful, impressionistic backdrop on a white corrugated surface.
Photo: Courtesy of Mattel Creations and MoMA

The capsule collection, which will debut in November, includes seven figures, including Barbie x Vincent van Gogh, Hot Wheels x Jaguar E-Type Roadster, Hot Wheels x Citroën DS 23 Sedan, UNO x MoMA, Magic 8 Ball x Alma Woodsey Thomas, Little People Collector x Salvador Dalí, and Little People Collector x Claude Monet. Each figure is a unique reinterpretation of the works associated with the artist in the product name, for example, the Barbie x Vincent van Gogh is a collectible Barbie doll inspired by The Starry Night, featuring a gown patterned in the artist’s swirling skies. The Hot Wheels x Jaguar E-Type Roadster is a die-cast replica of the “most beautiful car ever made,” and the Magic 8 Ball x Alma Woodsey features aspects of the artist’s abstract Untitled, with nine inspirational phrases.

Blue vintage convertible car model with open hood on a wooden surface.
Hot Wheels x Jaguar E-Type Roadster. Photo: Courtesy of Mattel Creations and MoMA
Red model car with hood open, showcasing detailed engine, displayed on a wooden base.
Hot Wheels x Citroën DS 23 Sedan. Photo: Courtesy of Mattel Creations and MoMA

“This collaboration is more than a product launch, it is a global design partnership,” said Nick Karamanos, Mattel’s senior vice president of entertainment partnerships. “Through Mattel Creations, we have been reimagining our brands as collectible, design-led experiences. Partnering with MoMA enables us to translate some of the world’s most iconic artworks and artists into amazing expressions of culture, design, and storytelling that will resonate with collectors and fans for years to come.”

Colorful eight ball sculpture displayed on a white pedestal with vibrant abstract background art.
Magic 8 Ball x Alma Woodsey Thomas. Photo: Courtesy of Mattel Creations and MoMA
Colorful cards with artistic designs stand on a white surface, featuring numbers and multi-colored borders.
UNO x MoMA. Photo: Courtesy of Mattel Creations and MoMA
Two toy figures in suits on a white surface with a blurred painting in the background, displayed in a brown frame.
Little People Collector x Salvador Dalí. Photo: Courtesy of Mattel Creations and MoMA

Beginning November 11, the collection will be available online and at MoMA Design Stores in New York and Japan.