LVMH Will Open the Doors to Some of Its Most Exclusive Spaces for Global Three-Day Event

While the trunks and handbags, beauty products, wines, and hotels available under the LVMH umbrella are stunningly beautiful in their own right, the lore that goes along with these exceptional luxury goods can be just as compelling. During the brand’s Les Journées Particulières, connoisseurs are offered a special behind-the-scenes look at the artisans and craftspeople who bring those unique items to fruition.

“Everybody wants to be backstage. It’s natural to want to have a little peak into the secrets of fabrications,” said Antoine Arnault. “I thought that opening our doors and putting our artisans in front of the curtain rather than behind would be a good idea.”

Now in its sixth iteration, Les Journées Particulières will take place October 16 through 18, allowing viewers entry into boutiques, hotels, and workshops around the world. Registry for these exclusive events will take place over three phases, with the first opening up September 24.

“With this new edition of Les Journées Particulières, we wanted to return to the very origin of the dream: the places where our Maisons take root, the territories that inspire them, and those who bring them to life,” suggests Arnault. “By opening 65 locations across the world, we want to offer the public much more than a visit: an encounter with what profoundly establishes the quality of our products, the identity, and the excellence of our Maisons.”

Curating experiences around the themes of nature, culture, and craft, the experiences will include visits to ateliers never before open to the public, like Celine’s ready-to-wear workroom at the Hôtel Colbert de Torcy on Rue Vivienne in Paris. Also welcoming visitors for the first time will be the archive room of Paris Match.

Makers at Louis Vuitton’s historic Atelier d’Asnières, Abbaye Vendôme in Loir-et-Cher, La Fabrique du Temps Louis Vuitton in Switzerland, and the Shoe Manufacture in Italy will demonstrate their technique for crafting leather goods, watches, and more, while Hennessy Cooperage in Cognac and Veuve Clicquot will offer a first-hand view into LVMH’s wines and spirits.

Guests will also be welcomed into Christian Dior’s Château de La Colle Noire, Casa Loewe in Madrid, Guerlain’s Réserve des Sublimes, and Tiffany & Co.’s Bird on the Rock creation workshop in New York, allowing for time spent in the hallowed studios of the company’s most glamorous environs.

“This new edition reflects what deeply drives us: an uncompromising demand for quality in every aspect, the local roots of our Maisons, and the desire to share a living culture that belongs to each and every one of us,” says Arnault, who brought Les Journées Particulières back sooner than expected due to the demand by the heads of LVMH’s myriad houses and their artisans. (The last iteration took place in 2022.) “This isn’t a race to see who can do the most; we’re not trying to break records but to put on a great event. What matters is putting the spotlight on our artisans, ensuring they’re happy, and making sure members of the public leave having learned something and having had a unique experience.”