Louis Vuitton’s show “Crafting Dreams” is on view through through May 5 at 684 Park Ave. in New York.
Photo: Brad Dickson

Louis Vuitton Transforms Upper East Side Townhouse with an Exhibition Celebrating Craft

Open through May 5, the must-see installation includes hits from the brand’s Objets Nomades collection plus a pop-up café.

For three weeks this spring, Louis Vuitton is celebrating the art of craft and savoir faire in an immersive exhibition that takes over a historic seven-floor private townhouse on Park Avenue in New York City. Open by appointment through May 5, “Crafting Dreams” showcases signature collections from the storied French maison in a dazzling series of themed rooms. Upon entry, guests are faced with a giant stack of the iconic hardware trunks in front of a massive white padded wall—an artful nod to the tradition of malletage, the crisscrossed interior padded lining that protects the inside of the cases.

Louis Vuitton’s show “Crafting Dreams” is on view through through May 5 at 684 Park Ave. in New York. Photo: Brad Dickson

Highlights include a speakeasy-style space on the top floor, featuring a trunk filled with Ruinart Champagne bottles, cocktail shakers, and even a small silver disco ball inside. It stands next to a glittering mosaic mirrored Campana Disco Cocoon chair from the house’s Objets Nomades collection. Other standout items include Pharrell William’s Millionaire Speedy bag, designed for his debut collection, which features 18K-gold hardware and a hand-painted monogram finish that took 65 hours to complete. On a lower floor, there is a room dedicated to the universe of women’s high-jewelry and watches by Francesca Amfitheatrof.

Activations that bring the craft to life are taking place throughout the weeks, too. For the opening weekend, Louis Vuitton designers from Paris were on-hand to create bespoke hard-sided trunks during one-on-one appointments, taking into account the individual’s exact needs and personal style, as well an artist hand-painting personalized, whimsical travel stickers. Later that week, there was a malletage expert from the atelier demonstrating the complicated technique live. Finally, a pop-up café, on the ground floor is serving cappuccinos in charming blue-and-white Louis Vuitton cups with the LV Flower artfully set in the milk foam, perfectly rounding out the experience.

“Crafting Dreams” is on view through through May 5 at 684 Park Ave. in New York. See more images below.

Louis Vuitton’s show “Crafting Dreams” is on view through through May 5 at 684 Park Ave. in New York. Photo: Brad Dickson

Louis Vuitton’s show “Crafting Dreams” is on view through through May 5 at 684 Park Ave. in New York. Photo: Brad Dickson

Louis Vuitton’s show “Crafting Dreams” is on view through through May 5 at 684 Park Ave. in New York. Photo: Brad Dickson

Cover: Louis Vuitton’s show “Crafting Dreams” is on view through through May 5 at 684 Park Ave. in New York.
Photo: Brad Dickson

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