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Loewe and On Introduce a Collection Designed for Artistic Exploration

The tenth collaboration includes a new collection of shoes and ready-to-wear for Fall Winter 2026, with a campaign shot by Rosie Marks featuring Joan Jonas, Martine Syms, and Tarek Atoui

By Alexandria Sillo
Person in orange jacket crossing a city street with LOEWE and On Running logos in view.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe

Coming together for their tenth collaboration, Loewe and On have introduced a new collection of shoes and ready-to-wear for Fall Winter 2026, with a focus on artistic exploration. On Monday, the fashion house released the collection’s accompanying campaign, which was shot by Rosie Marks and features artists Joan Jonas, Martine Syms, and Tarek Atoui in both still and video formats as they move through landscapes that shape their practices.

Brown Loewe sneaker next to a red caramel apple on a stick with a detached shoelace.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe
Black and orange sneaker on Loewe branded surface with artistic orange lines.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe

The collection marks the debut of the Cloudsolo Hiker and Cloudtilt Cosmic shoes, which in the campaign are placed on forest paths and city streets while the artists explore movement as a source of discovery and creativity. “Whenever the wind starts blowing, I put on a costume, and I go outside,” reflects Jonas. “I’m not a dancer, but I move.” In another voiceover, Atoui declares, “The ability to be able to move freely is, for me, the ability to be able to play freely.” For Syms, inspiration comes in the form of finding a path of desire. “That’s how I like to move through the city… I’m always on the hunt for something.”

Elderly woman in dark clothing smiling, sitting on a chair with a small gray dog, surrounded by books and a desk.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe
Man in a patterned jacket holding musical instrument in rustic room with Loewe logo visible.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe

The collection’s ready-to-wear also responds to the changing outdoor environments, with parkas and puffers featuring adjustable hoods and hems, zipped pockets, and ventilation. Elsewhere, pleated cargo trousers, a packable poncho, and micro-ripstop allow for on-the-go adjustments, with a color palette that reflects the landscape.

Person with white hair blowing a yellow whistle, wearing a dark coat, with "LOEWE" text and logo on a green background.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe
Man wearing a patterned jacket in front of a red background with Loewe and another logo displayed.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe
Person in a Loewe jacket holding a drum, next to the Loewe and On logos on a rustic background.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe
Person smoothing wall with brown tool, wearing greenish jacket. "LOEWE" and abstract symbol visible on textured surface.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe
Person sitting on a stool wearing an orange jacket with LOEWE and On Running logos in the background.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe
Person in black pants and sneakers walking a small black dog on a sidewalk.
Loewe x On Fall Winter 2026. Photo: Courtesy of Rosie Marks and Loewe

The Loewe x On collection will be available beginning October 15.  

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