In Beverly Hills, BSH Is Redefining the Luxury Kitchen Showroom

Mere steps from Rodeo Drive, surrounded by the high-end boutiques and glamorous restaurants of Beverly Hills, an unexpected new design destination is bringing Southern California’s design and build community together around the pleasures of the contemporary kitchen. The BSH Experience and Design Center, which officially opened in 2025, offers an immersive introduction to the latest innovations from Bosch, Thermador, and Gaggenau. Yet its ambitions reach well beyond showcasing exceptional appliances. Through chef-led culinary experiences and a lively calendar of cultural programming, the nearly 7,000-square-foot showroom has quickly emerged as a convivial gathering place for architects, interior designers, and homeowners who share an appreciation for well-appointed kitchens.

The setting itself reflects the distinctive character of Southern California. Warm plaster walls and creamy travertine evoke the region’s sun-drenched architecture, with graceful arches that nod to its Spanish Revival heritage. Custom works by local artist Ali Enache add another dimension to the inviting interiors. Unlike traditional trade showrooms, BSH occupies a prominent street-level address on North Canon Drive, an intentional choice that encourages spontaneous visits from local residents and curious passersby alike.

“What makes us unique is we’re an approachable space,” says Skylar Adamson, who oversees the Beverly Hills outpost, one of ten in the BSH network of showroom locations across the United States and Canada. “We’ve created an environment that feels both sophisticated and approachable, where guests are encouraged to explore, engage, and discover. Whether someone visits for a private design consultation, an intimate dinner, or an evening with the creative community, our goal is for the experience to feel welcoming, personal, and memorable.”

Inside, visitors discover three distinct approaches to sophisticated kitchen design. Bosch emphasizes intuitive technology and everyday functionality, while Gaggenau draws on its German heritage to create architecturally refined appliances for discerning culinary enthusiasts. Thermador, a California-born brand celebrated for its professional-grade performance, occupies an increasingly prominent position in the luxury market. Its latest innovations include an entirely new generation of refrigeration and wine columns, arriving roughly two decades after the brand pioneered column refrigeration in American kitchens. The introduction responds to a growing appetite for integrated appliances that complement the architectural character of today’s most sumptuous residences.

Of course, the showroom also offers visitors opportunities to experience these innovations firsthand. Its resident chef hosts intimate culinary demonstrations that illuminate the finer points of steam ovens and induction cooktops through thoughtfully composed menus. Through a hands-on, chef-led culinary program about mastering new Thermador products, prospective buyers and existing owners can explore appliances tailored to their cooking habits, whether they’re weighing the benefits of steam cooking or navigating the transition from gas to induction. Such hands-on encounters turn unfamiliar technology into something approachable and immediately useful. 

For industry professionals, the showroom can double as an extension of their studios. An in-house kitchen design specialist brings three decades of experience working with European luxury cabinetry designers to the showroom. Through complementary consultations, they review project plans and help designers navigate complex appliance configurations. Dedicated meeting facilities allow professionals to bring clients into an immersive environment that illustrates how their proposed kitchens might function in daily life. The showroom also connects visitors with authorized retail partners.

The showroom’s cultural calendar serves to further strengthen its relationship with the local design community. Recent gatherings have included an intimate dinner celebrating Gaggenau’s origins in the German Black Forest, a culinary reception following a Saving Iconic Architecture walking tour of Beverly Hills, and a networking event that welcomed nearly 90 industry leaders. On November 13, Galerie editor in chief Jacqueline Terrebonne will host a book signing with acclaimed interior designer Jay Jeffers to celebrate his new publication, Modern Classic: Tailored Homes, Timeless Style (Gibbs Smith)—another occasion sure to foster creative exchange beyond the traditional showroom experience. 

With more culinary programming on the horizon and Thermador’s new refrigeration collections soon to arrive, BSH has plenty planned for 2027. Yet the Beverly Hills location’s greatest appeal may lie in its unusually open-door approach to luxury. Architects can confer with clients over kitchen plans, homeowners can specify state-of-the-art appliances, and creative minds can gather around a shared table. “Our vision is to continue establishing the Beverly Hills Experience & Design Center as a destination for the creative community, a place where design is not only explored but experienced,” Adamson says. For a showroom devoted to the endless possibilities of contemporary kitchen design, few ambitions seem more fitting.