Giorgio Armani’s Personal Homes Spark the Timeless Designs of Armani/Casa
The brand’s furniture and home accents celebrates 25 years of impeccable style and extraordinary craftsmanship
This year marks a significant number of milestones for Giorgio Armani. The celebration started early, in October, when the brand launched a multistory flagship on New York’s Madison Avenue, which includes a super sexy restaurant and ten signature residences above.
It continues throughout 2025 with the 50th anniversary of his namesake business and 25 years of Armani/Casa. In those two and half decades, Armani/Casa designs have evolved while also staying timeless. “My objective was to bring my philosophy of style to the world of home interiors and, in doing so, to create the complete concept of an Armani lifestyle,” says the design legend, whose line spans tailored furnishings, three-dimensional wall coverings, iconic lighting, and those wildly covetable bar cabinets, just to name a few elements. “Armani/Casa reflects my style, my taste for sophisticated comfort, my passion for finding fine, rare materials.”
In the beginning, the collection nodded to Japanese minimalism, but over the years a softness and even a hint of whimsy have infused the offerings. Today, Armani/Casa reflects a global array of influences—Europe, China, Arabia, and Morocco. Armani’s own homes have become a laboratory for merging those references into deeply personal narratives. “I like to think that my work is perceived as being in a constant state of flux,” he says. “It certainly does not fall prey to the short-lived fads that die out after six months and that often pursue each other without any sense of consistency or solidity.”
As a testament to that ethos, Armani fills his many residences as well as his 213-foot yacht with pieces from his collection. While each address represents a mix of pared-back, global élan and a prevailing sense of place with commonalities across palette and material, there’s no mistaking the interiors of Saint Moritz, Switzerland, with Milan.
At his summer home in the hills of Saint-Tropez, France, Armani has conjured a more relaxed sophistication, crafting his version of a cozy country house by the sea. The Provençal stucco façade and Portuguese tile roof set the tone for the interiors, which weave in the minimalist Asian aesthetic that announces itself in his designs for fashion and interiors. In this setting, the Art Deco lines of the Armani/Casa Camus desk feel totally in sync, almost as if the piece were a treasure discovered in one of the local antique shops.
On the island of Pantelleria, Armani assembled an estate by adjoining several dammusi, the local style of stone house, around a garden oasis. Here, clean, modern silhouettes juxtapose the terrain of untamed landscape and black volcanic rock, and interiors are enlivened with Armani/Casa furnishings coupled with flea market finds and exotic touches. “Details make a place different and surprising, and a new piece can give a different depth to a space,” he says.
One of his first design pieces for Armani / Casa, a woven wicker chair, was even named for the island. It still has a presence in the house as does the Borromini chaise, with its sinuous lines that echo the comma-shaped pool. “Through Armani/Casa I present my ideal for living, my dream of the perfect environment,” Armani suggests, “an intimate and sophisticated space in which to relax, unwind, and entertain guests.”
Despite his demanding schedule overseeing the many facets of his empire, Armani always makes time to enrich himself with adventures abroad. “Travel is a great source of inspiration for me, although, to quote Proust, I am convinced that ‘the real voyage of discovery consists not in seeking new landscapes, but in having new eyes.’”
A version of this article first appeared in print in our 2025 Summer Issue under the headline “Global Influence.” Subscribe to the magazine.