Giorgio Armani Celebrates 20 Years of Haute Couture with Stunning Exhibition
The immersive experience invites visitors to take in the style, scents, and sounds of the fashion house
Beginning this week, visitors to Armani / Silos are being invited on a liberating journey by Giorgio Armani himself, as the Italian designer pays tribute to two decades worth of unmistakable style with an immersive exhibit. The deeply personal showcase titled “Giorgio Armani Privé 2005-2025, Twenty Years of Haute Couture,” features dozens of stunning pieces, and is enhanced with touches of diffused scent—Bois d’Encens—and an original soundtrack by L’Antidote.
“In my Haute Couture collections, I express my vision of style and elegance through the art of craftsmanship and savoir-faire: only here am I free to do so without limits,” says Armani, who is also celebrating 50 years of his namesake label.
Arranged in a sequence that highlights the evolving designs of Armani, the gowns offer a perspective on his idea of elegance and include looks worn by celebrities on some of Hollywood’s biggest nights. “Twenty years of Giorgio Armani Privé have been an extraordinary, liberating journey,” he says. “Now I want to share it with a wider audience, inviting them into this dream of mine, a dream of dresses woven from imagination and grace. A very special world that takes on new meaning in this exhibition.”
“Giorgio Armani Privé 2005-2025, Twenty Years of Haute Couture,” is on view through December 28, 2025.
