Dior Transforms the Facade of Saks Fifth Avenue with a Showstopping Holiday Installation
The dazzling takeover, the largest in the history of the famed department store, took 100 artisans ten months to realize
To celebrate the season, Dior and Saks hosted a spectacular event to celebrate the launch of Dior’s Carousel of Dreams at Saks and the unveiling of the department store’s holiday windows. It marks the largest takeover in the history of New York’s iconic store. The event featured a special performance by the world-renowned Martha Graham Dance Company on Fifth Avenue, including 60 dancers dressed in costumes designed by Maria Grazia Chiuri, the creative director of women’s haute couture, ready-to-wear, and accessories. Among the VIP guests at the event were Alexandra Daddario, Leandra Medine Cohen, Derek Blasberg, Rachel Zegler, and Dior ambassador Jennifer Lawrence.
The celestial tableau features a mix of botanical flowers inspired by Dior’s Cruise 2024 collection and it also hosts a light show with 3 million LED lights, creating a unique experience that takes holiday decorating on fifth avenue to the next level.
In addition to the holiday windows, the Dior Carousel is a digital pop-up on Saks.com that includes Dior accessories such as ready-to-wear, beauty, home, and baby Dior.
See images of the artful display below.
