Danish design brand BoConcept is marking its 70th anniversary with extraordinary new collection.
Photo: boconcept
BoConcept Celebrates 70th Anniversary with Extraordinary New Collection
To mark the milestone, the Danish design brand is launching an exclusive line of multifunctional pieces in timeless shapes and colors
Founded in 1952, furniture and interior design brand BoConcept has announced the launch of its special AW22 collection, which is particularly noteworthy as it marks the 70th anniversary of the beloved Danish brand. A testament to the studio’s excellence and deeply-rooted heritage, this extraordinary achievement is being marked with the Year of Ekstraordinær campaign, which officially kicked off in March.
The New Kollektion encapsulates the best of Danish style with its expertly crafted designs and timeless shapes. In a world that is rapidly changing, with consumers often forced to redefine their lifestyles, the collection was developed to respond to new needs and desires expressed by customers themselves. The Kollektion includes brand new designs and updated versions of beloved existing pieces, created to meet new needs and habits, such as working from home and spending more time in multifunctional spaces at home. All of the pieces reflect BoConcept’s values and heritage: expert craftsmanship, quality without compromise, and uniquely Danish design.
“Our New Kollektion is truly timeless, with contemporary Danish designs and colors that won’t go out of style,” says Steen Knigge, Head of Marketing, BoConcept Americas. “Each piece is expertly crafted using only high-quality, durable materials—because we want our consumers to enjoy BoConcept furniture for many years to come, and to Live Ekstraordinær every day!”
Among the highlights of the collection are the Berne sofa, the Princeton Lounge chair and the Kingston desk. Discover them below.
PRINCETON LOUNGE CHAIR by Morten Georgsen. Photo: boconcept
PRINCETON LOUNGE CHAIR by Morten Georgsen
This beautiful accent chair stands out from the crowd. The light base embraces the organic shaped back and seat, completed by a light and feminine expression. The soft comfort and the cocooning effect make this well-proportioned chair very cozy and welcoming.
KINGSTON HOME OFFICE by Morten Georgsen. Photo: boconcept
KINGSTON HOME OFFICE by Morten Georgsen
Combining workspace and storage in a perfect home office solution, it features a thin metal frame with a subtle integrated drawer for storage of pens, tablet, or paper. The organic shape radiates softness, while the slightly tapered and inclined legs ensure a light, Nordic expression.
BERNE SOFA by Henrik Petersen. Photo: boconcept
BERNE SOFA by Henrik Petersen
With its modern, minimal design, Berne offers great support thanks to a higher, more upright back, bigger seat depth and firmer cushions. The tubular-shaped matte black metal legs create a floating expression. There are no sharp corners, and the arms, seats, and back are softly rounded, giving this sofa a welcoming look from every angle.
Cover: Danish design brand BoConcept is marking its 70th anniversary with extraordinary new collection.
Photo: boconcept
