Tiffany & Co. and Amanda Seyfried Kick Off an Enchanting Holiday Season at The Landmark
House ambassador Amanda Seyfried helped illuminate the iconic Bird on a Rock installation by placing an ornament on the iconic Blue Box tree
The festive holiday season is here, and this week Tiffany & Co. helped spread joy with the return of its special Bird on a Rock installation at its spectacular Madison Avenue flagship, The Landmark. In an evening that included festive holiday cocktails, Tiffany & Co.’s newest ambassador, Amanda Seyfried, placed a Tiffany ornament on the Blue Box tree, which illuminated the iconic Bird on a Rock installation.
Seyfried is also the star of the house’s 2026 holiday campaign, “Love Is a Gift,” which includes the short film You & Me. The film travels between the present day and the early 1990s, exploring how meaningful objects carry treasured memories as they are passed down through generations.
In the short, Seyfried is seen wearing Tiffany & Co. HardWare jewels while dashing through the city with her young daughter to take in the dazzling Tiffany & Co. window displays. The film then cuts to the present day, where Seyfried is seen embracing a young relative while her now-grown daughter holds a blue Tiffany & Co. box that holds more than just a special token.
In addition to the lighting ceremony, the evening saw The Landmark transformed into a winter wonderland, as guests, including house ambassador Mikey Madison, Louisa Jacobson, Jordyn Woods, Danny Ramirez, and other notable figures, were immersed in enchanting New York City scenes.
Tiffany & Co.’s renowned window displays and festive holiday décor will remain on view at The Landmark throughout the holiday season.
See additional highlights from the evening below:
