Why Luxury Houses are Ditching Gold Chains for Cord Jewelry

Dating back to ancient Egypt, when gold amulets were strung on protective linen cords, this look is having a major revival with elevated iterations from Hermès, Bulgari, Pomellato, and more

Person wearing an off-shoulder beige dress with a silver bracelet adorned with gemstones on their wrist.
Care bracelet by Messika. Photo: Courtesy of Messika

Cord jewelry is having a major moment. It’s a compelling juxtaposition—a humble cord, usually in leather or silk, paired with precious metals and stones, results in fine jewelry that feels as effortless with a T-shirt as it does with a cocktail dress. As with many jewelry trends, this casual-chic combination has deep historical roots. In ancient Egypt, gold amulets were strung on linen cords, worn as adornment and believed to offer protection. Fast-forward to the 1970s, when Dinh Van introduced various cord jewelry designs, most notably the “Menottes” bracelet—interlocking handcuffs on leather. By the mid-2000s, leather cord surged in menswear as it offered an understated, rugged alternative to traditional gold chains or cuffs.

Today, designers are revisiting the idea, swapping chains with leather and silk strands. The timing makes sense. Earlier this year, gold prices hit a record high per ounce, driving the cost of jewelry up with it. Rethinking the idea of a “chain” helps keep costs in check. But the look is also a nod to Y2K or ‘90s style, currently experiencing a major resurgence. Now, many luxury brands are embracing the movement, offering a more accessible entry point into the world of designer jewelry.

Here, a few stylish ways to tie one on.

Red and white twisted silk bracelet with a brown leather accent piece.
Double 8 Bride en Soie bracelet. Photo: Courtesy of Hermès

Double 8 Bride en Soie Bracelet | Hermès

The charming Double 8 Bride en Soie bracelet and necklace by Hermès are crafted with scraps of the maison’s iconic scarves, wrapped around cotton cord.

Two necklaces with square pendants, one featuring green and black design, the other with red and white rings.
Moneta Orientale necklace. Photo: courtesy of Pomellato

Moneta Orientale | Pomellato

New from Pomellato, the Moneta Orientale is a reinterpretation of a 1997 coin design now imagined as a good luck charm. There are two sizes of the circle-in-a-square design; the large features a swathe of pavé, the smaller boasts pavé griffes; in total, there are over 30 stone-and-pavé combinations.

Red string bracelet with a gold and black patterned bead centerpiece.
Serpenti Forever Bracelet. Photo: Courtesy of Bulgari

Serpenti Forever Bracelet | Bulgari

The Bulgari Serpenti Forever Bracelet features a gold-plated enameled snake head and gold-plated scales on a polyester cord.

Gold bean-shaped pendant on a black cord necklace against a white background.
Elsa Peretti Bean Design Pendant. Photo: Courtesy of Tiffany & Co.

Elsa Peretti Bean Design Pendant | Tiffany & Co.

Elsa Peretti’s iconic Bean design debuted at Tiffany & Co. in the 1970s, and this substantial 18k gold necklace features her famous legume on an 18-inch silk cord. 

Woman wearing a gradient pink to blue gemstone necklace with a black cord, showcasing elegant simplicity.
Half Point necklace. Photo: Courtesy of Emily P. Wheeler

Half Point Necklace | Emily P. Wheeler

Half tennis necklace, half leather cord, Emily P .Wheeler’s Half Point necklace is strung with a gradient of sapphires and 18k gold.

Gold and diamond bracelet with adjustable beige cord and sparkling gemstones on a white background.
Care bracelet. Photo: Courtesy of Messika

Care Bracelet | Messika

The diamond stones in Messika’s Care bracelet actually move, making for a quite amusing accessory. A portion of every sale benefits the Valérie Messika Foundation, which supports organizations dedicated to the well-being, protection, and education of women and children

Gold and leather necklace with abstract pendants and pearl accents on a white background.
Horsebit Charm necklace. Photo: Courtesy of Chan Luu

Horsebit Charm Necklace | Chan Luu

The Horsebit Charm necklace by Chan Luu features its namesake gold-plated equestrian motifs along with quartz and pearl on an adjustable leather cord.

Black braided bracelet with gold charms including a leaf, letter, figure, and pearl on a white background.
Braided Leather Charm bracelet. Photo: Courtesy of Prada

Braided Leather Charm Bracelet | Prada

A leather cord makes for a very modern take on a traditional charm bracelet—the braided leather charm bracelet by Prada features seaside motifs including a shell, starfish, seahorse, and pearl.

Green braided necklace with a square gemstone pendant on a reflective black surface.
Abracadabra necklace. Photo: Courtesy of Faraone Mennella

Abracadabra Necklace | Faraone Mennella

The star of the Abracadabra woven leather necklace is a showstopping 59-carat tourmaline, mounted in an airy setting that incorporates white diamonds.

Black drawstring pouch with colorful gemstones spilling out against a dark background.
Rockstars Cube necklace. Photo: Courtesy of Solange

Rockstars Cube Necklace | Solange

Aptly named Rockstar necklaces, Solange Azagury-Partridge’s irreverent design consists of a rock crystal vessel set holding multi-colored gemstones. Said vessel is set with diamonds and hangs from a leather cord. It’s available in two designs, with or without gems.

black cord necklace with pink and clear teardrop pendants and small green accent
Fruit Leather necklace. Photo: Courtesy of Irene Neuwirth

Fruit Leather | Irene Neuwirth

Irene Neuwirth’s “Fruit Leather” collection features a wide selection of stunning, generously sized stones on colorful leather cords. Each is one of a kind.