Tom Sachs Presents a Chanel Boutique Made Entirely by Hand
Open in SoHo through October 10, “31 Rue Cambon” features recreations of iconic suits, accessories, handbags, and more, all constructed with cardboard, tape, and the French concept of bricolage
As New York Fashion Week wraps up and London, Milan, and Paris gear up for theirs, artist Tom Sachs is offering fashion lovers an immersive experience you won’t find on the runway. At his longtime SoHo studio, Sachs is presenting “31 Rue Cambon,” a completely handmade recreation of Chanel’s iconic designs across clothing, handbags, jewelry, and more.
Using plywood, cardboard, tape, and the French concept of bricolage, Sachs asks visitors to consider whether luxury is found in a logo, an object, material, cultural myth, or the labor required to create something by hand. Inside, the iconic Chanel suit designs hang in thoughtful retail displays alongside handmade jewelry created using LEGO elements and bicycle reflectors. The fashion is named after Hollywood’s elite who wore it. Furniture inspired by Coco Chanel’s Paris apartment completes the space, which is filled with the sounds of ambient and horror movie music mixed with archival Chanel advertising.
The installation, on view through October 10, is curated by fashion historian Colby Mugrabi and is chock-full of historical references in relation to the storied fashion house and Sachs’s own professional journey, including his Chanel Guillotine (Breakfast Nook) (1998), which is in the permanent collection of the Centre Pompidou in Paris.
“Tom Sachs: 31 Rue Cambon” is on view at 245 Centre Street, New York City on select days until October 10, 2026