The Latest Crop of Showrooms Elevating New York’s Design Scene
From stalwart Mexico City studio Atra’s wellness-tinged gallery to Pierre Augustin Rose’s breathtaking new home in the former SoHo loft of photographer Mario Sorrenti
New Yorkers have access to some of the world’s most rarefied design showrooms, from the heritage Italian brands that have transformed Madison Avenue into one of the world’s most sought-after design destinations to one-stop hotspots like the New York Design Center and the Decoration & Design Building. Keeping up with so many openings can overwhelm even the most in-the-know design enthusiast, so we rounded up a list of the city’s most exciting showroom debuts that should be on any design professional’s radar in the new year.
1. Feau Boiseries | Midtown East
Feau Boiseries’s debut U.S. showroom is bringing four centuries of French paneling tradition to the D&D Building. Known for its meticulously crafted boiseries, moldings, and fireplaces, the Paris-based atelier has recreated the immersive atmosphere of its original workshop to showcase styles ranging from 17th-century Louis XIV ornamentation to streamlined Art Deco. Each piece is made using traditional joinery and authentic materials, preserving the techniques that have defined the family-run business since the 19th century. “We now have the opportunity to expand our work with American interior designers, architects, and homeowners with a dedicated showroom that allows them to experience our artistry firsthand,” says managing director Guillaume Feau. The New York space will be overseen by Anthony Fournier, a company veteran who relocated to the U.S. to lead American operations.
2. Atra | Hudson Square
Since launching Atra more than a decade ago, Mexico City–based Alexander Díaz Andersson has expanded the studio’s reach from finely crafted furniture to a broader vanguard spanning architecture, collectible design, and wellness. At Design Miami, a wraparound sofa embedded with vibrating biohacking technology previewed the direction of Atra’s first New York showroom, now open in the former Vito Schnabel Gallery near Hudson Square through June. Inside, a lounge chair developed with Morphus emits light, sound, and vibration to induce states like introspection. Outer standouts include the Beluga Lounge Chair, Chronos Hanging Light, and the monumental Behemoth sofa in Mongolian sheep fur. “The gallery allows us to explore where design, architecture, and holistic practices intersect,” explains Díaz Andersson. “It provides a space to test ideas, observe how visitors engage with objects and space, and gather insights that will inform our future projects.”
3. Pierre Augustin Rose | SoHo
Pierre Augustin Rose recently unveiled its debut gallery outside Paris in a history-laden loft housed in the historic Odd Fellows Hall, formerly the studio of photographer Mario Sorrenti. Spanning 6,000 square feet and an abundance of soaring archways, the breathtaking gallery was conceived by founders Pierre Bénard, Augustin Deleuze, and Nina Rose, who translated the atelier’s Parisian sensibility into a dreamy setting tailored to the city’s monumental scale. Whitewashed brick walls pair with sheer textile curtains to frame dreamy collections of contemporary upholstery, sculptural tables, finely crafted case pieces, heirloom lighting, and outdoor furniture, joined by a curated selection of antique works. The gallery serves as the only location outside Paris to present the full range, including collaborations with Galerie Chenel, creative director Alexander May, and a recent collection upholstered in Aubusson tapestries.
4. Ligne Roset | NoMad
After months of renovation, Ligne Roset recently reopened its New York flagship on Park Avenue South. The multi-level, 5,600-square-foot showroom provides direct access to the French brand’s expanding collections which range from modular seating to sculptural tables, storage, and accessories. The interior took shape under the direction of the brand’s in-house studio in Briord, France, with close involvement from Roset Groupe co-CEO Antoine Roset and interior architect Marie C Dorner. A palette of neutrals paired with vivid accents introduces depth and variation across floors, while the ground level houses a dedicated design center and materials library. “The space has been envisioned according to Ligne Roset’s design principles: clean lines, bold shapes, and a welcoming atmosphere,” Roset says.
5. Wendover | Kips Bay
A commitment to customization and scale has long defined Wendover’s approach, qualities now given a permanent foothold in Manhattan’s design trade hub at 200 Lex. The brand’s latest showroom at the New York Design Center brings together its residential and commercial collections within a single, year-round setting tailored to professional audiences. The space presents wall décor, mirrors, textiles, lighting, bed swings, and sculpture through curated vignettes that demonstrate the breadth of Wendover’s production capabilities and supports hands-on collaboration, with areas dedicated to project consultations, sample review, and trade-focused gatherings. “We’re thrilled to have a permanent presence in the heart of Manhattan,” says CEO Richard Forsyth. “New York has always been a creative hub, and opening at 200 Lex allows us to connect more meaningfully with the design trade.”
6. Slash Objects | SoHo
Located next door to Pierre Augustin Rose is the first permanent New York showroom of Slash Objects. Founded by architect and designer Arielle Assouline-Lichten, who opened the showroom after an extended self-imposed exile to Paris, the sustainability-minded studio brings its material-driven approach into a deliberately raw setting conceived as both a working home and an experimental platform for exchange across art, fashion, and furniture. The loft’s raw architecture provides an intentionally rough-hewn backdrop for the studio’s work, which toys with stainless steel, stone, and other expressive materials through precise geometries. The showroom debuted in November with an exhibition introducing new additions to the Coexist collection, including a credenza in aluminum and green onyx and a stainless steel bench, alongside a square-shaped stainless steel Adri chair.
7. Jader Almeida | Tribeca
With the opening of its inaugural United States showroom, Jader Almeida brings a distinctly Brazilian perspective to Tribeca. The 3,000-square-foot address introduces New York audiences to the brand’s furniture, lighting, and home accessories, all produced in Brazil by skilled artisans and presented within an immersive, gallery-like setting. The interior reflects Almeida’s architectural mindset, guiding visitors through a sequence informed by steady proportions and material decisions that also surface in the furnishings. His work draws on deep knowledge of woodworking and construction, visible in the subtle curvature of seating, the disciplined geometry of tables, and the tactile exchange between wood, leather, metal, and glass. Each piece traces a clear lineage to Brazilian craft traditions while operating comfortably on a global stage, especially in one of New York’s most design-literate neighborhoods.
8. Vispring | SoHo
For more than a century, Vispring has defined British bedmaking through uncompromising craft and the use of natural materials, a lineage that now finds a New York address in SoHo. The brand’s Broome Street flagship presents its full range of handcrafted beds, from the Diamond Majesty and Masterpiece to the Superb Signatory and Superb Cashmere, each made in Plymouth, Devon, using time-honored techniques. A centerpiece of the showroom is the Diamond Majesty Topper, displayed exclusively in New York and constructed from nine layers of natural fibers including Shetland wool, Royal Alpaca, cashmere, and Austrian Moosburger horsetail. The space also introduces Vispring’s new Wool Fabrics collection through suspended installations that present 25 textiles in a range of neutral and warm tones. “This carefully designed space allows customers to experience our handcrafted luxury beds in an environment that reflects our brand’s heritage and commitment to superior quality,” says managing director Martin Gill.
9. Maharam | Gramercy Park
Maharam’s first multibrand New York showroom draws as much from architectural lineage as from its textile legacy. The 3,500-square-foot storefront occupies the ground floor of the former Eagle Building on Park Avenue South, a 1911 structure by Warren & Wetmore commissioned by a leading silk manufacturer. The setting brings together textiles and leather from Maharam, Edelman, and Knoll Textiles, including the recent Altiplano collection by Sheila Hicks. Designed in close collaboration with New York architect Neil Logan, the interior adopts a pared-back, gallery-like framework that supports close study of the product library. Fixtures in solid fir and marine plywood introduce warmth alongside expansive textile displays, while recessed shelving systems echo the building’s underlying grid. Architectural details from the original structure remain integral, from restored plaster moldings to herringbone parquet floors painted a luminous gray. Bronze lettering above the entrance bears the company’s registered name, a gesture that connects the address to Maharam’s New York origins.