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Longines Ambassador Jennifer Lawrence Reveals What Elegance Means to Her

At the brand’s highly anticipated flagship opening, the Academy Award winner sat down with Galerie for a moment of personal reflection

By Lucy Rees
Person with long hair wearing a black outfit, sitting at a table, looking to the side, with a watch on their wrist.
Jennifer Lawrence for Longines. Photo: Courtesy of Longines

There’s perhaps no celebrity who quite embodies a spirit of effortless elegance than Jennifer Lawrence. It’s little wonder then that she was selected to be the face of Longines, a heritage Swiss watchmaker whose enduring slogan, “Elegance is an attitude,” seems tailor-made for her relaxed confidence and polished style. 

The partnership, established in 2021, was taken to new heights recently with the launch of the Longines PrimaLuna collection. Inspired by the soft, luminous curve of the moon, the watch features a rounded case and polished metal link bracelet. A mother-of-pearl dial highlights the blue-steel hands that glide over Roman numerals. It perfectly captures the exquisite detail and proportion that the house is known for.

Silver analog wristwatch with blue Roman numerals and stainless steel band on a brown gradient background.
Longines PrimaLuna. Photo: Courtesy of Longines
Person posing in front of a blue wall with a watch display, text on wall reads "SOHO is an attitude".
Jennifer Lawrence at the flagship opening. Photo: Courtesy of Longines

The celebration of the new watch tied in with the brand’s highly anticipated flagship opening in New York’s SoHo district. Earlier this month, Lawrence attended the premiere as crowds of fans eagerly waited outside. The evening culminated in a special dinner at the private residence of chef Yann Nury, a Galerie Creative Mind. 

Galerie sat down with Lawrence in the new downtown space to discuss everything from her personal philosophy on how a watch becomes an heirloom; why authenticity is the ultimate luxury; what elegance means in a world saturated with fleeting trends; and the artwork she can’t live without. 

Silver wristwatch with a light red leather strap, featuring a white dial, blue steel hands, and moon phase display.
Luxury two-tone wristwatch with white face, Roman numerals, and moon phase display, featuring a metal link bracelet.

What initial detail or feeling struck you most when you first saw the redesigned Longines PrimaLuna watch?

Jennifer Lawrence: I like how it is kind of soft. It is something that can transition easily from day to night, which is really the only thing I care about when I’m looking for a timepiece because I’m not going to change again today. I want to be able to wear it to a dinner. Normally, I go for a leather strap when I’m planning a day-to-night look, but this timepiece has a really simple, elegant shape to it.

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Considering the Swiss artistry and technical savoir-faire of this watch, what do you appreciate about that level of meticulous craftsmanship and artisanal expertise?

JL: As I have gotten older, I have developed a pattern of appreciating those pieces from my closet that are well-made. I like spending money on something that’s beautiful, and that isn’t going to go out of style the next year. I like knowing that I’m going to be able to keep something around. I love how this watch is so extremely well made and I don’t have to worry about it ever breaking down.

Three people cutting a ribbon at a Longines store opening, standing on a blue carpet in front of the store entrance.
Longines SoHo flagship ribbon cutting. Photo: Courtesy of Longines

Longines calls you an Ambassador of Elegance. What is your personal definition of elegance?

JL: I guess it is being able to sleep at night knowing that you haven’t done something barbaric or horrible. Was I generally nice? Did I tell the truth? Is my family safe? OK, great. I also do think it’s elegant to put investment into the pieces that aren’t going anywhere, like a coat, shoes, or a watch—the kind of pieces I am going to keep going back to.

I think it’s elegant to put investment into the pieces that aren’t going anywhere, like a coat, shoes, or a watch—the kind of pieces I am going to keep going back to”

Jennifer Lawrence

The campaign spotlights “intimate moments where time becomes truly personal.” Can you describe a recent personal moment that made you want to pause time? 

JL: In the shower. In L.A., you can’t enjoy a long shower because of the drought. So in New York, it is the only time where I don’t feel guilty and that I’m not hearing my kids calling out “Mommy.” I can tell myself, I deserve to be clean so I can do this! So, every time I get in the shower, I wish that I could freeze time.

Person with long blonde hair wearing a silver wristwatch, looking sideways in a low-light setting.
Jennifer Lawrence for Longines. Photo: Courtesy of Longines

You and your husband, who is a gallery director at Gladstone in New York, both collect contemporary art. What kind of art resonates most with you? Who are some of the artists you’re most drawn to or want to live with at home?

JL: I think some my favorite things that we live with are probably works by Matthew Barney and Wolfgang Tillmans. With Matthew, every time there is any sort of exhibition or something, I know it’s going to be so unique. He is just one-of-a-kind—I think of his epic “Cremaster Cycle” film series, for example. It is unbelievable. We have an etching by him, which I love looking at.

If you had to pick one piece that you just couldn’t live without, what would it be?

JL: There’s an amazing black-and-white Rosemarie Trockel piece that we own. She is an artist who is so inspirational to me, even in my line of work. It is something I wouldn’t want to ever part with.