Discover The Maddox Collection by Vale London

These designs, inspired by the vibrance of Maddox Street and classic elegance of St. James's, are a celebration of primary colors

In Partnership With
Intricate floral design with a letter V in the center, above the text "The Vale London" on a dark blue background.
Person sitting on a bed with a box of assorted donuts and vintage decor in the background.
The Maddox Collection by The Vale London. Photo: Courtesy of The Vale London

Introducing The Maddox Collection by The Vale London—a masterful fusion of fine art and luxury design, steeped in the bold simplicity of Bauhaus principles. Inspired by the vibrant Maddox Street and classic elegance of St. James’s, this collection is a celebration of primary colors—Claret reds, Sky blues, and golden ochres—imbued with a rich sense of heritage and modern allure. The designs, comprising both textiles and wallpapers, weave a narrative of clarity and creativity, inviting touch and admiration. Maddox is for those who dare to design boldly, embracing color, shape, and a timeless vibrancy that transforms spaces into living works of art.

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Discover The Maddox Collection by Vale London

The Maddox Collection features dynamic new color palettes designed to complement and enhance the existing hues of The Vale collections. Highlights include “Claret,” a vivid and intense red, and “Truffle,” a rich, tempered neutral.

Photograph by Courtesy of the Vale London

Diana Stripe is a versatile fabric, featuring a soft, multicolored mid-scale geometric pattern. This multipurpose textile is ideal for creating elegant curtains and sophisticated upholstery, adding style and grace to any interior. Originally hand-painted in watercolor and translated into a digitally printed textile, Diana Stripe ensures that every brushstroke is visible in the final product.

Photograph by Courtesy of The Vale London

Introducing Calusa, a luxurious fabric that epitomizes the timeless elegance and rich symbolism of the hibiscus flower. Shown here is a part of The Vale Home’s pillow collection.

Photograph by Courtesy of The Vale London

Design and craftsmanship intersect Roman Holiday, crafted from premium cotton, the fabric is expertly woven to mimic the rich texture and sheen of matka silk. Resulting in a durable yet luxurious material, ideal for drapery, light upholstery, and decorative accents.

Photograph by Courtesy of The Vale London

The Vale’s first foray into luxury performance fabrics, Helios (left) and Icarus (Right) crafted from 100% Trevira CS. Here, it is shown in “Claret,” one of four available colorways. 

Photograph by Courtesy of The Vale London

William Morris is credited with creating the first printed trellis wallpaper in 1864, inspired by his Arts & Crafts style home, The Red House in Kent. Drawing on these designs, Northern Cross presents a modern interpretation of a classic theme. Originally hand-painted in watercolor, the pattern is then digitally printed on grass cloth. It is available in three colors, “Olive,” “Sky,” and “Claret.”

Photograph by Courtesy of The Vale London

Returning to these aged primary tones in the Maddox collection is like revisiting an old, beloved chapter of an artistic journey, blending early experiences with a matured design vision, and “Sky,” reflects an aged cobalt blue.

Photograph by Courtesy of The Vale London

Calusa in “Blueberry.”

Photograph by Courtesy of The Vale London

What sets Kalahari apart is the stunning metallic gold and silver appliqué, inspired by the intricate patterns of topographical maps. These metallic accents catch the light, creating a shimmering effect that is reminiscent of water glistening over peaks and troughs of a bird’s-eye landscape. Shown in “Slate,” one of four available colorways.

Photograph by Courtesy of The Vale London

Maddox collection wallpapers shot in Palm Beach at Evergreen Antiques. 

Photograph by Nick Mele and Stylist Zlata Kotmina

Kent plaid wallcovering in Lake.

Photograph by Courtesy of The Vale London

Hartford Plaid Wallcovering in Ochre.

Photograph by Courtesy of The Vale London

Calusa as shown in one of the new Vale Home pillows with Le Floof trim in Pine

Introducing Charlie, an elegant addition to The Vale London’s luxury upholstery collection. Crafted in Italy, Charlie offers a fresh take on traditional bouclé fabric. The wool incorporates bouclé yarns, softening the otherwise sharp geometric design to achieve a harmonious balance of texture and pattern. 

A classic stripe with a modern twist, Surrey stripe is digitally printed on a faux silk substrate in a unique color combination. Pulling in subdued oak and ochre tones from the Maddox collection, unexpectedly mixed with a cool icy blue. This stripe can be used in traditional and modern interiors. Originally hand painted with watercolors, the striation created from the brush strokes can be seen within each stripe.

Assorted patterned fabrics with floral, geometric, and textured designs in shades of red, beige, and brown.
Colorful, wavy, vertical stripes in red, orange, purple, and pink on a fabric background creating a dynamic geometric pattern
Rectangular pillow with a floral pattern featuring brown and beige hibiscus flowers and leaves on a light background.
Abstract red line art on a fabric background with various face-like and geometric shapes.
Two fabric swatches with red geometric patterns; one with diamonds, the other with small grid design, on white background.
Fabric rolls with geometric patterns in blue, red, and green squares, stacked in layers.
Various patterned fabric samples arranged overlapping each other, featuring floral, geometric, and abstract designs in blues and neutrals.
Floral pattern with vertical rows of hibiscus flowers and leaves, featuring shades of gray and blue on a light background.
Close-up of a blue fabric with intricate gold embroidered swirling patterns and texture.
Room filled with various framed artworks and books, eclectic assortment of paintings, vintage decor, and patterned frames.
Fabric samples with floral, striped, and geometric patterns displayed on a larger striped fabric background.
Fabric roll with a plaid pattern featuring yellow, brown, and blue lines on a beige background.
Floral decorative pillow with black fringe, featuring hibiscus blossoms and leaves on a beige background.
Green and white checkered square pillow with a textured fabric design.
Folded fabric with brown nautical patterns, placed on a striped surface featuring various shades of gray and a blue stripe.
Assorted patterned fabrics with floral, geometric, and textured designs in shades of red, beige, and brown.
Colorful, wavy, vertical stripes in red, orange, purple, and pink on a fabric background creating a dynamic geometric pattern
Rectangular pillow with a floral pattern featuring brown and beige hibiscus flowers and leaves on a light background.
Abstract red line art on a fabric background with various face-like and geometric shapes.
Two fabric swatches with red geometric patterns; one with diamonds, the other with small grid design, on white background.
Fabric rolls with geometric patterns in blue, red, and green squares, stacked in layers.
Various patterned fabric samples arranged overlapping each other, featuring floral, geometric, and abstract designs in blues and neutrals.
Floral pattern with vertical rows of hibiscus flowers and leaves, featuring shades of gray and blue on a light background.
Close-up of a blue fabric with intricate gold embroidered swirling patterns and texture.
Room filled with various framed artworks and books, eclectic assortment of paintings, vintage decor, and patterned frames.
Fabric samples with floral, striped, and geometric patterns displayed on a larger striped fabric background.
Fabric roll with a plaid pattern featuring yellow, brown, and blue lines on a beige background.
Floral decorative pillow with black fringe, featuring hibiscus blossoms and leaves on a beige background.
Green and white checkered square pillow with a textured fabric design.
Folded fabric with brown nautical patterns, placed on a striped surface featuring various shades of gray and a blue stripe.