Decoration Is the New Must-Visit Boutique in San Francisco

Elegantly informal vignettes abound at Decoration, interior designer Allison Caccoma’s new San Francisco boutique. Mixing one-of-a-kind vintage pieces with current collections by Christopher Spitzmiller, John Rosselli, and Bunny Williams Home, the shop aims “to be as bespoke as possible,” says Caccoma, whose taste and knowledge are informed by the seven years she worked for the legendary Williams. “I wanted this to be a place where beautiful objects can live. It’s rewarding when people come in and say, ‘I could move in here.’ It’s like when I used to walk into a Bunny Williams room—it’s just magical, the feeling it exudes—you need to be in the physical space to experience it.”

Allison Caccoma’s San Francisco design shop. Photo: Kathryn Macdonald, Courtesy of Allison Caccoma

Inside the new boutique. Photo: Kathryn Macdonald, Courtesy of Allison Caccoma

A refined mix of pieces on display. Photo: Kathryn Macdonald, Courtesy of Allison Caccoma